Friday, June 12, 2009

(RED) and Live Nation to offer (RED)NIGHTS concert series to benefit the Global Fund

Today, (RED) and Live Nation announce the (RED)NIGHTS series, an innovative slate of 26 live concerts in the U.S., which will raise money and awareness for the ultimate goal of eliminating AIDS in Africa. To kick off the series, (RED)NIGHTS artists, Santigold, Katy Perry, Gomez, O.A.R., Fall Out Boy, Lisa Hannigan, The Veronicas, Matisyahu and The All-American Rejects will turn one of their upcoming concerts (RED).

"I believe no person deserves to suffer from a preventable, treatable disease simply because they can't afford medicine," said Marc Roberge of O.A.R. "If bringing awareness to what (RED) is doing helps one person receive anti retroviral treatment and live a healthy life, we have accomplished our goal."

(RED) will present the (RED)NIGHTS concert series at select Live Nation clubs and theaters across the country. (RED) and Live Nation are collaborating to link acclaimed artists with their fans to join the fight against AIDS in Africa. Information about the events already scheduled for the (RED)NIGHTS concert series can be found at http://www.livenation.com and http://www.joinred.com/rednights.

"(RED) was looking to engage more people in its mission, to help eliminate AIDS in Africa. The (RED)NIGHTS series is an innovative concept that combines the power of Live Nation's live music platform and venues to use people's passion for music to raise awareness and, ultimately, generate more money to help eliminate AIDS in Africa." said Russell Wallach, President of North American Alliances for Live Nation. "We're building a great line up of artists for (RED)NIGHTS, and believe we can help (RED) successfully deliver its message by connecting them with music fans all over the country."

Bringing the (RED) experience to life in a new way, (RED)NIGHTS and the community of participating artists will come together to use great live music to raise awareness of (RED)'s primary objective-- to help eliminate AIDS in Africa. With each live show, (RED)NIGHTS hopes to inspire fans to participate in (RED)'s mission, highlight the many ways to get involved beyond the concert and encourage people to share the message and experience with others. Ultimately, it is the goal of (RED)NIGHTS to build acommunity of artists, concertgoers and music fans everywhere that is passionate about helping to save lives in Africa. A portion of the proceeds of each (RED)NIGHTS concert goes directly to the Global Fund (">http://theglobalfund.org ).

"(RED)NIGHTS is one more way for people to become (RED) and support our efforts to eliminate AIDS in Africa," says Jenifer Willig, Director of Partners and Marketing at (RED). "We're so honored to have incredible artists turning their shows (RED) and look forward to bringing (RED)NIGHTS to fans across the country."

(RED)NIGHTS arrives on the heels of (RED)WIRE <">http://www.redwire.com> ,the innovative new digital music service from (RED). The (RED)NIGHTS artists will join an impressive community of (RED) artists who are participating in (RED)WIRE, including U2, Coldplay, The Killers, Jay-Z, Elvis Costello, John Legend, Sheryl Crow, Neko Case, Noel Gallagher, Conor Oberst, TV On The Radio, Death Cab For Cutie, Michael Franti and many more.

(RED)NIGHTS and (RED)WIRE mark the first time (RED) has moved into the music arena and are a mutual extension of (RED)'s mission, whereby the music community is coming together as a vehicle to raise awareness and funds to help fight AIDS in Africa.

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