Tuesday, March 9, 2010

Olsenboye Design Contest launched for ages 13-21

There is only one week left for budding designers to submit their entries to the Olsenboye Design Contest. Timed to coincide with the arrival of Olsenboye brand apparel, handbags and footwear in JCPenney stores nationwide, the contest invites young men and women between the ages of 13 and 21 to design an original apparel item for the line. Enter for a chance to win:

· Grand prize trip to New York City

· Meet Mary Kate Olsen and Ashley Olsen

· $1,000 JCPenney style shopping spree

· Nine runners up each receive $500 JCPenney gift cards

· A chance to have your design included in a future Olsenboye collection

WHEN: March 14, 2010 is the last day to enter! Public voting to decide the winners begins late March.

HOW: Young designers can enter the Olsenboye Design Contest by visiting jcp.com/olsenboyecontest. Following conclusion of the entry phase, Mary Kate Olsen and Ashley Olsen will select their favorite 15 designs.

A public vote will be held to choose 15 finalists in March. The winners will be announced in April.

MORE: Olsenboye is an exclusive new Juniors brand created by Dualstar Entertainment Group founders and designers Mary-Kate Olsen and Ashley Olsen. February 3, 2010 marks the launch of the full Olsenboye brand spring collection which includes apparel, footwear and handbags.

Inspired by teen trends from cities around the world, each travel-themed collection of Olsenboye will highlight different cities. The spring collection celebrates New York City. Olsenboye items retail from $20-$50 and can be mixed together to create an array of unique looks that allow teens to express their personalities and celebrate their journey through life with fashion.

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