Tuesday, May 8, 2012

GigFinder.com connects bands and fans

Music fans across the nation now have the opportunity to influence which concerts come to their town with today’s launch of GigFunder.com, the world’s first crowd-funded tour site that allows dedicated fans to raise funds to send their favorite bands on the road. GigFunder.com is a unique way for bands to raise money to tour while fulfilling fans’ dreams of live performances by their favorite acts.

“GigFunder is our way of putting the power back in the hands of the artists who make the music and the fans who love it,” said Matt Pearson, Founder and CEO of GigFunder.com. “We’ve created a platform that actually uses technology to connect fans and musicians, and allows people to influence the music scenes in their own town like never before.”

Using GigFunder, a fan can create campaigns to send the artist of their choice anywhere in the United States and support that artist’s tour. Other fans then log on to contribute to the campaign. If a tour is successfully funded, the fans will receive a wide range of awards from their favorite artists, such as VIP tickets to the shows or signed merchandise. These awards are specified by the artist and customized for every tour.

Any type of artist can register on GigFunder—including bands, comedians, magicians, DJs and speakers—making it a tremendous resource for acts that need a little extra funding before hitting the road. By simply registering on the site, artists can notify fans that they’re taking pledges and are ready to visit towns across American once the fundraising goal is reached. In addition, fans can proactively contact their favorite artists and request that they sign up with GigFunder for funding.

GigFunder is completely risk-free for consumers, as they won’t be charged anything if the tour they contributed to does not receive full funding. If the campaign is successful, the money for the tour goes straight to the artist. All payments are made via PayPal. Campaigns are limited to 30 days to allow artists time between accepting money for a successful campaign, booking a show, and getting there.

At launch, over a dozen well-known artists, in categories ranging from rock and pop to Christian and electronic, have already signed up to have their tours funded via GigFunder. More artists and bands will be added in the coming weeks, including those acts that are requested by their dedicated fans.

GigFunder founder Matt Pearson is a graduate of the Acton MBA in Entrepreneurship, a fully accredited MBA program consistently ranked by The Princeton Review as one of the top entrepreneurship programs in the nation. Because Acton provides such an unrivaled set of entrepreneurial skills to its scholars, Pearson was able to develop, test and launch this first-of-its-kind site in less than one year.

“GigFunder has the potential to change the music industry, but I never would have had the skills and confidence to go after and successfully execute such an ambitious product without my experience at Acton,” said Pearson. “Once I identified the market’s needs for a site like this—and realized that I could use my passion for the music industry to fulfill that need—GigFunder was born.”

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