Hornitos® Premium Tequila today released the second annual Mariachi Mash Up music video and song to celebrate Tequila’s biggest holiday, Cinco de Mayo. This year, the premium tequila brand brought mariachis on board to mash up Twisted Sister’s iconic anthem, ‘We’re Not Gonna Take It,’ and to create the perfect party song for Cinco de Mayo.
One lucky Hornitos fan was able to participate in the making of the Mariachi Mash Up video. Norma Hartwell, of Weymouth, Mass., won the Hornitos Facebook sweepstakes and grabbed her maracas and flew to New York to rock out with Twisted Sister and real mariachis. The music video and downloadable audio file are available on Hornitos’ Facebook page: www.facebook.com/hornitostequila.*
“Hornitos is excited to present the second annual Mariachi Mash Up song and video,” said Halley Kehoe, Senior Brand Manager for Hornitos Tequila. “Twisted Sister and the mariachi band really captured the fun, mischievous spirit of Hornitos in this iteration of ‘We’re Not Gonna Take It.’ It will definitely keep the party going this Cinco de Mayo.”
“We had an awesome time giving one of our biggest hits a little Mariachi flavor with Hornitos Tequila. The mariachis we worked with were amazing- they thought of some really unique ways to put a new twist on ‘We’re Not Gonna Take It’ and we have a feeling this song will be on repeat all night on May 5th,” said Twisted Sister frontman Dee Snider. “The song came out even better than we could have imagined.”
The 2nd Annual Mariachi Mash Up follows the success of last year’s inaugural Mash Up featuring the classic rock band Cheap Trick, when Hornitos Tequila partnered with Cheap Trick to remix their anthem “Surrender” in mariachi style to the delight of music lovers everywhere.
*NO PURCHASE NECESSARY. OFFER NOT REDEEMABLE IN STORES.
Offer valid in the 50 United States and D.C. for persons 21 years of age and older. Void where prohibited. Subject to complete official terms and conditions available at www.hornitostequila.com/mashup (WAP only) or www.facebook.com/hornitostequila. Offer begins May 4, 2012. Download must be complete by July 2, 2012.