More/Wilhelmina 40+ Model Search launched

Size two 20-somethings need not apply! More magazine and Wilhelmina Models are set to host the eighth-annual More/Wilhelmina 40+ Model Search to find women who are beautiful, accomplished and confident. Women 40 years of age and older are eligible to participate. The contest runs from August 15, 2007 – November 15, 2007.

Ten finalists will receive an expense-paid trip to New York City to participate in the finals events on February 20, 2008. The top three winners will be decided by a panel of More editors, Wilhelmina agents and other industry experts. The winners and finalists will share a total prize package valued at more than $87,000 including Wilhelmina modeling contracts, a fashion spread in an upcoming issue of More, and other prizes from presenting sponsor, Talbots, and the official product sponsors, Garnier Nutrisse and Baume & Mercier.

To enter, model hopefuls can pick up the latest issue of More, visit www.more.com or www.wilhelmina.com, or attend open call events at the following locations across the country:


New York, NY Sept. 15; Wilhelmina Models

Nashville, TN Sept. 15; Wilhelmina Dan Agency

Salt Lake City, UT Sept. 15; Wilhelmina Urban

Columbus, OH Sept. 15; Wilhelmina/S2 Management Group

Costa Mesa, CA Sept. 29; Talbots, South Coast Plaza

Natick, MA Oct. 13; Talbots, Natick Collection

Overland Park, KS Oct. 13; Wilhelmina i&i

Charlotte, NC Oct. 13; Wilhelmina Evolution

Orlando, FL Oct. 27; Talbots, The Mall at Millenia

Las Vegas, NV Nov. 10; Talbots, Fashion Show

“A More woman celebrates her age, accomplishments, energy and smarts,” explains Editor-in-Chief Peggy Northrop. “We are constantly reminded of this by the women we feature in the magazine, the hundreds of letters and message board posts on More.com each month, and the thousands of women we’ve been lucky to meet since we started our Model Search program. I can’t wait to see how this year’s model hopefuls will amaze us!”

Mail entry forms, a current photo and a $25 processing fee to More/Wilhelmina Model Search, P.O. Box 9151, Garden City, NY 11530-9151. All entries must be postmarked by November 15, 2007 and received by November 26, 2007; online entries by 11:59PM on November 15, 2007.

“There is a perfect synergy between More magazine and what Wilhelmina Models represents, which is beauty and confidence, regardless of age or size,” said Sean Patterson, President of Wilhelmina. “Last year was an enormous success and we look forward to creating even more excitement this year”.

Last year’s top three winners Patricia Neville (50), a former sales manager from Miami, FL, Paula O’Connor (42) an oncologist from San Francisco, CA, and optometrist Steffi Jo Chapin (43) of Terra Ceia, FL, who received Wilhelmina contracts and have since appeared in the pages of More, as well as in advertisements for Cold Water Creek and Avon, among others. Over 16,000 entries from across the country were received during last year’s competition.

About More
Launched in September 1998, critically acclaimed More magazine is the only lifestyle publication that celebrates women in their 40s and 50s. Designed to make today’s 40+ women look and feel better than ever, More features successful women who are still turning heads and making news. Each issue covers beauty and fashion shown on models who are over 40, and More’s articles on health, relationships, travel, and money are angled toward a seasoned, sophisticated audience. More is published ten times a year by Meredith Corporation. Its circulation of 1.1 million reaches a readership of 4.4 million. Ad Age named More to their prestigious “A List” of Top 10 magazines in 2003 and 2005, and Adweek named More to the “Hot List” of 2006. Media named More the “Best Women’s Lifestyle Magazine” of 2004 and More was nominated for a National Magazine Award for General Excellence in 2007. Visit www.more.com.

About Wilhelmina Models Wilhelmina Models is one of the largest modeling agencies in the world, founded by legendary supermodel Wilhelmina Cooper in 1967. Over it’s 40 year history; Wilhelmina Models has launched the careers of countless superstars, including Angelica Huston, Whitney Houston, Lauren Hutton and Jessica Lange. Today, they lead the industry in diversity and depth, and represent some of the biggest models and celebrity talent across the globe. Sean Patterson is the President of Wilhelmina Models. Dieter Esch is Chairman. They have offices in New York, Los Angeles and Miami as well as licensees across the U.S.