Wednesday, February 3, 2010

Martin Atkins to present free seminar at Cal Poly Pomona

Martin Atkins does not mince words when it comes to success. The onetime drummer for Nine Inch Nails, who founded the group Pigface and established his own school of rock, will be at Cal Poly Pomona at noon on Feb. 11 to give a free seminar on how to carve out a career in the music business.

“Entrepreneurial activity takes place on a speedboat, blindfolded, juggling live chickens, a chainsaw and two flaming strawberry Daiquiris … on a skateboard,” he says on his blog that explains his R3 teaching program.

His seminar is a distillation of his 30-plus years in the profession, which he summarized in his book, “Tour:Smart and break the band.”

The seminar will cover strategies to sustain a career, gain sponsorships, practice guerilla marketing and engage in other entrepreneurial activity. The event, in Building 24, room 101, is open to the public. Those who wish to attend may register at www.tstouring.com under the Events tab.

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