Super-artists like 50 Cent and Jay Z have been turning to India for musical inspiration. Madonna, Britney Spears, and Timbaland have been re-mastering their beats with the help of Indian super-producer Rishi Rich. From East to West, South Asian, or “Desi,” fusion entertainment is taking over. With a measurable 9 million hits per month under its belt, the digital entertainment company desihits.com is now launching a new podcast with Rishi Rich—labeled “Rishi Rich Raw”—to be distributed across iTunes kicking off September 7 of this year.
www.desihits.com
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