Wednesday, July 1, 2009

Indaba Music and Carmen and Camille launch remix contest

Indaba Music (www.indabamusic.com), the leading suite of online tools for musicians, has launched an exciting campaign with recording artists Carmen and Camille, inviting the site’s more than 200,000 musicians to remix the group’s previously unreleased single, Shine 4U, under a Creative Commons Attribution license. This type of license allows remixers to distribute and transmit their version of Shine 4U under fair use. This marks the first time the attribution license has been utilized in a major artist campaign on Indaba Music.

The stems of the single are now available on Indaba Music
[http://www.indabamusic.com/contests/show/carmenandcamille]
and will be promoted on Creative Commons' ccMixter, a community music site featuring remixes and samples licensed under Creative Commons.

“Our entire community is built around the idea of collaboration and sharing,” said Matt Siegel, Co-Founder and Co-CEO of Indaba Music. "As supporters of Creative Commons licenses, we are very excited to work with forward-thinking artists like Carmen and Camille. Their willingness to incorporate a Creative Commons Attribution license into their remix contest enables our growing network of musicians to distribute and even profit from their work in the contest.”

Carmen and Camille are joining a growing list of esteemed artists, including Mariah Carey, Yo-Yo Ma, John Legend, and fellow Canadian artists K-OS and Classified, who have already seized the opportunity to work with Indaba Music's emergent community.

"We are so lucky these days that through modern technology we are able to easily work with other artists from around the world," said Carmen, vocalist and flute player of the twin-sister duo. "The door is open for artists from different cultures and countries to work together on projects without ever meeting. This technology opens all sorts of doors, and for us personally, we are so excited to have the chance to work with these talented people."

Carmen and Camille are utilizing the Indaba Music platform to release the stems and sounds of their brand new single, Shine 4U, which was finished just weeks prior to the start of this campaign. The remixing phase of the campaign runs from June 23rd to July 21st, 2009 and fan voting will commence with the start of the contest and run until August 4th.

Winners will be announced on August 14th, 2009 on the Indaba Music website, and will receive prizes including audio software from Camel Audio, Sennheiser pro headphones, and year-long pro memberships to Indaba Music.

Winners will be selected by Jon Ernst, Music Supervisor for popular MTV series The Hills and The City, Carmen and Camille themselves, and Mantis Evar, EVP of Artists and Community at Indaba Music.

"I think what makes us most excited about the outcome of this campaign is getting to hear our song redone in many different ways,” said Camille, vocalist and guitarist of the twin-sister duo. “We can't wait to hear what people can add to the track. And the new versions of the song may bring us new fans that it would have taken us a long time to reach, which is great."

"It's inspiring to see smart new artists like Carmen and Camille use Creative Commons licenses to encourage sharing and reuse by the public, as well as to promote their work to as wide an audience as possible," said Eric Steuer, Creative Director, Creative Commons. "By using our most permissive copyright license - the Creative Commons Attribution license - Carmen and Camille are making their work available in a very free way and will undoubtedly see some very exciting reuse examples as a result. Carmen and Camille understand that in order to succeed in today's music industry, it's important not to limit your thinking to the ways that things have been done in the past.”

About Carmen and Camille
Carmen and Camille have been a rising indie success story since the release of their debut album, Two. With major press recognition from Billboard, Stuff and Elle Girl, televised appearances on MTV's TRL, The Maury Show, and Canada's YTV, and winners of virtual MTV's battle of the bands, the girls have been consistently breaking through the indie glass ceiling. Many of the songs from their debut album are featured on episodes of MTV's The Hills and they recently filmed a television pilot on location in Los Angeles starring as themselves. For more: http://www.carmenandcamille.com

About Indaba Music
Indaba Music is a web application as well as a social network for musicians that enables artists all over the world to create music together online. Members can connect with an international community of more than 175,000 musicians to create online recording sessions - editing and mixing tracks recorded in different parts of the world using our online mixer. Following Indaba Music's first year of strong growth, the site is becoming an integrated platform from which musicians can manage all aspects of their digital lives. For more: http://www.indabamusic.com

About Creative Commons
Creative Commons is a not-for-profit organization, founded in 2001, that promotes the creative re-use of intellectual and artistic works, whether owned or in the public domain. Through its free copyright licenses, Creative Commons offers authors, artists, scientists, and educators the choice of a flexible range of protections and freedoms that build upon the “all rights reserved” concept of traditional copyright to enable a voluntary “some rights reserved” approach. Creative Commons was built with and is sustained by the generous support of organizations including the Center for the Public Domain, Omidyar Network, The Rockefeller Foundation, The John D. and Catherine T. MacArthur Foundation, and The William and Flora Hewlett Foundation, as well as members of the public. For more information about Creative Commons, visit http://creativecommons.org.

2 comments:

Gary Baumgarten said...

Carmen and Camille will be my guests live today on News Talk Online on Paltalk.com You can catch the interview and talk to them by going to my blog, http://www.garybaumgarten.com Thanks

Mickie said...

Hello Gary,

Thank you for sharing and keep on rockin'

Mickie