Bruce Morrow pens "Rock & Roll"

Rock’s staying power isn’t a shock to the one of the world’s first and greatest rock jocks, “Cousin Brucie” Morrow. As the maestro with the mike at WABC-AM back in the days of vinyl, turntables and cart machines, Cousin Brucie was at the center of the earthquake when rock started to roll during the 1950s and remained there throughout the wild 60s and into the funky 70s. Now, as a legendary radio personality, with a national and international audience on Sirius/XM Radio, he’s having a blast introducing classic rock to a new generation. He shares his reflections on the explosive, magical music and social upheaval that became the soundtrack of dramatic change in ROCK & ROLL…And the Beat Goes On (Imagine Publishing! /Charlesbridge; March 2011; $17.95; Trade Paperback; ISBN: 978-1-936140-28-2).

ABOUT THE AUTHOR AND BOOK

· Bruce “Cousin Brucie” Morrow has been a mainstay of Broadcasting for more than 40 years and has remained one of its most popular and successful personalities. His Sirius XM Satellite Radio programs, (Cruisin’ with Cousin Brucie on Wednesdays at 5 pm ET and encored on Sundays at 6 pm on Sirius XM Channel 6 and Cousin Brucie’s Rock & Roll Party on Saturdays at 8 pm ET, on Channel 6) have given Cousin Brucie a national/international image. He has been a favorite on-air host on New York radio stations WINS, WABC-AM, and at WCBS-FM, which was the nation’s No.1 oldies station; and

· Morrow has received many honors throughout his career, most notably his induction into the National Association of Broadcasters’ Radio Hall of Fame, the Broadcasting & Cable Hall of Fame, the Radio Hall of Fame (Chicago), and the New York State Broadcasters Association Hall of Fame (2006), and has been honored for his on-air work by the Rock and Roll Hall of Fame and Museum; and

· ROCK & ROLL…And the Beat Goes On is a rich first-person history from a rare eyewitness to the birth and growing pains of a radical art form and cultural force with highlights including Morrow’s introduction of the Beatles during their New York debut at Shea Stadium in 1965, an interview with Jim Morrison of the Doors where In the middle of the interview, Morrison jumped up from the table at the Delmonico Hotel, ran out to Park Avenue, and proceeded to verbally and physically abuse a taxicab; and

· To accompany the music, Cousin Brucie pays tribute to historical milestones (such as Martin Luther King’s March on Washington) and pop cultural symbols (from The Graduate and James Bond on the big screen to Hair on Broadway, from The Mod Squad and Batman on TV to the 1965 Mustang and go-go boots); and

· Cousin Brucie includes his list of the 250 Most Influential Artists (arranged alphabetically, from Aerosmith to The Zombies) and his Rock & Roll Dictionary, demystifying slang from “A gas” (a lot of fun) to “Zap” (wipe out or defeat).