Friday, July 17, 2009

Watch for NROTB

With an uncanny ability to get the club dancing, NROTB are here to bring a new kind of house music into the mix. Eager to avoid the constraints of genre, NROTB create their unique brand of indie disco by merging anything and everything from electro to Kuduro, creating bass heavy big room electrohouse that is impossible to ignore. And now, by giving their remix treatment to Major Lazer's hit "Hold the Line," NROTB prove once again that they can take an already bangin' track and make it into one crowds will request over and over.

NROTB know how to start a party. It all began out of necessity when the DJ team known as Mr. P and Mister Ed met while working as graphic designers, and bonded over a mutual feeling that something was missing from Montreal's electro and dance scene.

"It was too much electro, we wanted to bring more indie-dance," the pair says.

Inspired by London's nu rave explosion, the duo decided to throw a party for Ed's birthday, at which they would be the DJ's.

"We just made a flyer, started to mix, and 250 people showed up," Mr. P says, "and then the next time we had to get a bigger venue, it just blew up."

A little bit of neon turned out to be exactly what Montreal needed, and their party series, aptly named the "Nu Ravers on the Block Party," became the place to go to hear emerging electro and dance artists. Since taking Montreal by storm in 2007, NROTB have been the resident DJ's for Montreal's longest running Electro event, known as "I Love Neon", along with Jordan Dare, and have supported acts such as MSTRKRFT, Moby, Boys Noize, Sinden, DJ Hell, Diplo, and Crystal Castles. They've spun in Paris at Le Social, hit the decks in LA at 'Blow Up LA and Dance', and brought the noise to 'Ruff Club' in New York City. Their productions have already gained the attention of Crookers, Dj Zegon (N.A.S.A.), B-Rich, Klever, Kissy Sell Out, Designer Drugs, Don Rimini, DJ Paparazzi, to name a few.

Never satisfied without the reaction of the crowd, NROTB use a unique process of studio production using both digital and analog gears. Electro label Coco Machete released their single, "Take Me Upp" with remixes by Designer Drugs, Math Head, and Dro & Lodzy in March 2009, and it has been a Juno Top50 buy and on Beatport's Indie-Dance Top100 for almost two months. Their remixes for Fuckkk Off "Rave is King" (Coco Machete) and Designer Drugs "Zombies" (iHeartComix) were also released in early 2009. Their most recent production credits include Miam Miam, N.A.S.A., and now Major Lazer.

Although their success has made it difficult to throw parties the way they used to, NROTB make sure to stay updated to what crowds want to hear and use what they see people responding to on the dance floor while they are DJing to help in their production.

"Different music brings you different feelings," insists Mister Ed, "we're not just going to play bassline, or fidget house, or electro, we want drums and percussion--we want rhythm."

Always looking for new ways to get people dancing, NROTB haven't stopped for a second. With a new EP in the works, Mr. P and Mister Ed are continually exploring their own musical boundaries, but "always with the crowd in mind," a mix that is sure to result in great things.

With an ear to the dance floor and an eye towards the future, NROTB know what people want to get dancing, even before they do, and just like they brought the nu rave glow Montreal needed, they are sure to keep bringing exactly what ails club goers all over the world, before they even know what they've been missing.

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