Planet Dog, the pet industry’s leader in product innovation and social responsibility, is proud to unveil a major facelift to www.planetdog.com , the popular online destination for everything "dog". In addition to the re-designed layout that makes it easier for dog lovers to sniff their way around and find just what they are looking for, the new website also features a new Interaction section.
The new Interaction section enables visitors to interact with the Planet Dog community and other dog-loving people to stay up-to-date on issues that matter - like product safety, animal welfare and reducing your dog's carbon paw printä. For those considering adding to their family, visitors can read about why adoption is the responsible choice and learn about rescue. raise. love. adopt., Planet Dog's national public service campaign.
Canine Moment is quickly becoming a favorite section. Customers submit photos of their dogs to the online photo album and if their pup is featured on the homepage as the Canine Moment, they receive a $200 shopping spree at planetdog.com.
“Woof,” Planet Dog's monthly e-newsletter that can now be accessed on the new website, also complements the new Interaction section. It includes interesting information for dog lovers like the monthly Deal for the Dogs, the PDOGGER's Pick, the Canine Moment Winner, Hot Shops and Adoption Events taking place nationwide.
"Our website is now easier to navigate and packed with more content and ways to interact with the PDOG community," says Catherine Frost, Planet Dog's Brand and Product Champion. "Visitors can use our connection to bloggers, and images and videos on Flickr and YouTube to create their own virtual dog park and to interact with us and other dog-loving people," adds Frost.
When making all the visual and navigation improvements, Planet Dog was sure not to change the things customers like such as purchasing security, their chew-o-meter guide to purchasing the right Orbee-Tuff® toy and the PDOG Retailer Locator. Additionally, their pre-existing online customers will retain their original log-in information.
Whether creating great products, providing financial resources or helping to educate consumers about canine-related issues, Planet Dog is proud to be a pet industry leader with proven socially responsible initiatives that bring people and dogs together for fun and mutual support.
"As a small company doing big things, our goal will always be to improve the world around us by giving back to our community, our workforce and the environment," says Alex Fisher, Planet Dog's Founder. “Our internal mantra is ‘think globally, act doggedly’. When running a business, it’s easy to get absorbed in just the dollars and cents. The mantra helps keep us focused on the higher cause for which we entered this industry,” adds Fisher.
Planet Dog’s flagship initiative is the Planet Dog Foundation. The Foundation, whose philanthropic mission is to promote and celebrate programs that enable dogs to serve and support their best friends, receives a percentage of every Planet Dog purchase. In turn, it is donated back to non-profit canine service programs nationwide.
“We’re doing what no other pet product company is doing," says Frost. “We offer unique, top-quality products that dogs love, while creating awareness of how much service dogs give back to people in our society. Our goal is for our actions to speak louder than woofs,” adds Frost.
Since January of 2006, PDF has given more than $350,000 in grants and in-kind donations that support and celebrate canine service programs nationwide. For more information and a full list of programs and grantees, please visit www.planetdogfoundation.org.
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