Tuesday, April 5, 2011
Berkleemusic unites with SoundCloud
Berkleemusic, the online continuing education division of Boston’s renowned Berklee College of Music, and SoundCloud, the fast-growing audio platform, have joined forces to provide over 75,000 Berkleemusic members with an easy way to upload, share, and solicit feedback on their music. “This relationship with SoundCloud is part of Berkleemusic’s continuing efforts to identify and integrate the most current technologies into our online school and associated online community,” said Berkleemusic CEO Dave Kusek. “Many of our online courses cover the best practices associated with using best-in-breed music and marketing software, and it’s a natural fit to integrate SoundCloud’s forward-leaning audio technology into our growing online community.” SoundCloud, with its unique waveform player, is a leading tool for artists to share original content online. The platform allows artists, labels, music professionals and other audio creators to upload, record, promote and share sound across the web. It also enables user feedback, download and play counts, and can enable sharing between friends, classmates or the whole world. With over three and a half million registered users, artists from every genre - including house, electronica, classical and jazz—use SoundCloud to preview and share music with fans and peers on a daily basis. Alexander Ljung, SoundCloud's founder and CEO, says: “We’ve been working hard to create the best possible platform for sound creators, and that includes helping third-party developers build amazing integrations using our API. Through this partnership, Berkleemusic.com is demonstrating its leadership in understanding and employing new technologies to benefit people in education. We’re also excited to offer our premium members special access to Berkleemusic’s extensive online music courses and certificate programs.” Berkleemusic continues to be at the crossroads of technology and education in music. Most recently, Berkleemusic teamed with Grammy®-award winning guitar virtuoso Steve Vai to set the Guinness® World Record for the world’s largest online guitar lesson; 4455 students were certified as taking part in the lesson; Berkleemusic also announced a donation of $7000—one dollar for each student certified as taking part in the lesson—to the Steve Vai Online Scholarship Fund at Berkleemusic. Berkleemusic’s spring term is enrolling throughout the week of April 4th.