Thursday, June 5, 2008

Music instruction available at iVideosongs

iVideosongs today announced that more than one million of its music instruction videos have been downloaded since the public beta at www.iVideosongs.com was announced this past January 28. iVideosongs is the new service that shows aspiring musicians everywhere how to play their favorite songs completely and accurately, with the instruction provided by the original artists who wrote and performed them, and also from expert instructors.

"More than a million downloads in just four months shows this is the right content at the right time," said Tim Huffman, co-founder and CEO of iVideosongs. "We've tapped into a vibrant community of aspiring musicians who are hungry to play songs and master their instruments, at a moment when a critical mass of them are online and engaged with downloadable video.

"The most satisfying thing is the incredible feedback we're getting from our customers, and also from the artists who have contributed songs and who look to iVideosongs as a new way to connect with their fans."

Huffman said that the popularity of the company's podcasts in the iTunes Store helped it achieve the million-download milestone. iVideosongs tutorials have been among the most subscribed podcasts in the iTunes Store

(http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=278942067)

since their debut there in late April, with several titles among the ten most subscribed by iTunes users.

"From our late January debut to today looks like the proverbial hockey stick adoption curve," said Huffman.

iVideosongs offers three kinds of music instruction content. Tutorials designed to improve basic to advanced skills are available free of charge on www.ivideosongs.com and are also available as podcasts in the iTunes Store. Complete and accurate songs, instructed by professional music teachers cost $4.99. Complete and accurate songs, taught by the original artists who wrote, performed and/or produced them, cost $9.99. Huffman also said that the iVideosongs free tutorials have been seen by more than 400,000 users of video sharing sites including YouTube, Crackle and Metacafe.

iVideosongs customers can choose a skill level and genre, and then download the high- def titles to their personal computer, iPod or other device. Each song title is presented in chapter format, so aspiring musicians learn the introduction, verse, chorus, bridge, outro and other elements in bite-size pieces and at their own pace. Each title also includes a master performance so customers can compare their progress against the song, and tablature notation to aid in learning.

Titles featuring artists also include an interview segment, where they reveal the inspiration and influences that went into the creation of the song.

iVideosongs has licensed full rights to its songs from BMG Music Publishing, EMI Music Publishing, Sony/ATV Music Publishing, Universal Music Publishing Group, Warner/Chappell Music and also many secondary and tertiary publishers. This allows the company to provide complete and accurate instructional titles, presented exactly as they were originally written and performed.

The iVideosongs titles are primarily for electric and acoustic guitarists, but titles for bass, keyboards and drums are also included in the catalog.

About iVideosongs
iVideosongs is the pioneering music instruction service that enables aspiring musicians of all skills levels to learn how to accurately play complete songs from the original artists who wrote and performed them, and also from legendary side-men and a staff of exceptional instructors. iVideosongs on-demand, high-def video titles live on customers' computers, iPods and other devices, and are accessible to them whenever and wherever they like. Visit www.ivideosongs.com to start learning today.

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