Tuesday, August 17, 2010

New interactive Dr. Seuss site launched

Random House Children’s Books together with Dr. Seuss Enterprises is thrilled to announce the launch of the all-new Seussville (www.seussville.com), the official online home of Dr. Seuss. The enhanced interactive site showcases the wonderfully whimsical books and classic characters of the beloved Theodor Seuss Geisel, a.k.a Dr. Seuss. The Cat in the Hat, Green Eggs and Ham, Oh, the Places You’ll Go!, and all of Dr. Seuss’s books leap to life in this completely new website, designed to ignite a child’s creative thinking and imagination.

SEUSSVILLE.COM is home to a dazzling array of entertaining and educational features that will delight Seuss fans young and old for hours on end. Lush animated environments offer an exploratory experience, and visitors to the site will uncover a wealth of innovative games and information—including a comprehensive character guide, searchable book catalog, an authoritative author section featuring a new biography and galleries of Dr. Seuss’s early sketches and artwork, robust parent and teacher resources, a customizable avatar activity, and more.

Dr. Seuss, believed that books and learning to read should be fun and exciting for children. SEUSSVILLE.COM maintains this spirit of fun and honors the tenets of his work: discovery, imagination, and creativity. “Seussville is the definitive online resource for children of all ages to play with, learn about and explore their favorite Dr. Seuss characters and books, and to discover new ones,” said Judith Haut, Senior Vice President, Marketing and Communications, Random House Children’s Books. “Dr Seuss created over 400 illustrated characters and with Seussville our goal was to bring those characters to life.”

Random House Children’s Books collaborated with Big Bad Tomato Interactive Agency, based in Los Angeles, to develop the new online experience. “We strived to create a site that would introduce Dr. Seuss’s classic books to a generation of children who are immersed in digital media,” said Robert Bruza, Principle at Big Bad Tomato. “Seussville is a place where children can discover the magic of Dr. Seuss, and at the same time, it will inspire a sense of nostalgia and rediscovery for the adults who grew up reading the iconic books.”

Random House is also partnering with Big Bad Tomato to create a new Facebook game, set to launch in September. Similar to Farmville, the game will allow players to accumulate votes by completing a variety of Seuss-themed activities in pursuit of becoming the Mayor of Seussville. Fans can sign up on Seussville.com or by “liking” the Seussville fan page (Facebook.com/DrSeussBooks) on Facebook.

Fans can also follow Seussville on Twitter at Twitter.com/Seussville.

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