Planet Dog launches Romp-a-Thon

Planet Dog, the socially responsible pet industry leader, is proud to announce that their national fundraising campaign to raise crucial funds to enable service dogs to help more people in need has reached the halfway mark. The 2010 Planet Dog Romp-a-Thon is a nationwide challenge for retailers and consumers to help Planet Dog sell 20,000 Orbee-Tuff® Glow for Good Balls by the end of the year. 100% of the proceeds from the sale of every Glow for Good Ball are donated to the Planet Dog Foundation (PDF), Planet Dog's non-profit organization, to provide cash grants to canine service organizations across the country.

"Thanks to our loyal retailers and customers, we have already sold over 10,000 Glow for Good Balls and are well on our way to reaching our goal," says Stephanie Volo, Planet Dog's President. "We are grateful for their support and look forward to making an even more significant contribution in support of canine service," adds Volo.

"We are proud of our support of canine service organizations, but are overwhelmed by the number of exemplary programs asking for our help," says Kristen Smith, the Executive Director of the Planet Dog Foundation. "We created this fundraising challenge to help educate retailers and consumers about the significant contributions of working dogs in our society and to engage them to help more dogs assist children and adults in need," adds Smith.

The fundraising campaign is taking place at retailers that sell Planet Dog products across the country including the Planet Dog Company Store in Portland, Maine. Consumers can also purchase Glow for Good Balls through www.planetdog.com and other online retail outlets.

By participating in the challenge, dog lovers can help their favorite retailer win a custom run of 100 FREE, Orbee-Tuff “2010 Romp-a-Thon Winner Balls” with their logo featured on them and the opportunity to help the Planet Dog Foundation determine the recipient of a year-end grant to a local canine service organization.

The Glow for Good Ball features the PDF logo on it and is made in the USA from Planet Dog's award-winning and recyclable Orbee-Tuff material. It features a smooth, round shape and 5 out of 5 chompers on Planet Dog's chew-o-meter scale. In addition to glowing in the dark, it is also bouncy, buoyant, mint-scented and 100% guaranteed.

"The Glow for Good Ball was inspired by working dogs everywhere," says Volo. "It was designed to spread the message of the Planet Dog Foundation in the community, and to encourage others to 'act' on behalf of these wonderful partners who enhance and save human lives," adds Volo.

Sit. Speak. Act.
Planet Dog is proud to donate 2% of the purchase of every Planet Dog product to the Planet Dog Foundation (PDF) to support canine service programs nationwide. PDF provides cash grants to programs throughout the country that train, place and support dogs who help people in need. Since January 2006, PDF has given away $750,000 in cash grants and in-kind product donations. For more information and a full list of programs and grantees, please visit www.planetdogfoundation.org.