Artist Travie McCoy will perform an exclusive, live concert for Los Angeles-area fans inside the Sears store at the Northridge Fashion Center mall in Northridge, Calif.
To be admitted, fans must enter the Now + Here search for the Rock the Scene reporter.
To enter and see Travie McCoy, fans need to visit the Live Nation in-store audition stage at Sears on Wednesday, Aug. 4. Fans will film a one-minute video demonstrating their personal style and explaining why they should be chosen as a Now + Here Rock the Scene Reporter. Space is limited, so only the first 400 to audition will gain admittance to the concert.
WHY: To introduce Now + Here, a new in-store, fast-fashion destination for juniors and young men, Sears is conducting a national search for the most passionate and stylish young music fans in the country to enter for the chance to be named a Now + Here Rock the Scene Reporter.
Music and style fans can also visit www.sears.com/livenation and submit their video entry.
The top 20 entries nationwide will be named Now + Here Rock the Scene Reporters and will be awarded an Ultimate Live Nation Music Pass granting them access to any concert at a Live Nation venue within 30 days; private car services to and from the show; a professional videographer so they can report on fashion and music from each event; backstage passes, artist access and photo pit passes at 50 designated shows. Plus the top 20 will be decked out in new fashions from the Now + Here shop at an exclusive styling event.
WHERE:
Sears
Northridge Fashion Center Mall
9301 Tampa Avenue
Northridge, CA 91324
WHEN:
Wednesday, Aug. 4, 2010
Auditions begin at 10 a.m.
Concert begins at 3 p.m. (Fans must audition in order to gain access to the concert)
MORE INFO:
Visit www.Sears.com/livenation for more information or to submit your video entry for the chance to become the Now + Here Rock the Scene Reporter.
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