Baskin-Robbins invites you to help Feeding America

Baskin-Robbins invites guests in Los Angeles to try its new Iced Cappy Blast™ beverage as part of a nationwide effort to help Feeding America, the nation’s leading domestic hunger-relief charity, provide up to one million meals for local food banks across the country, including Los Angeles Regional Food Bank. Through April 30th, Baskin-Robbins will donate one meal to Feeding America for each Iced Cappy Blast sold and for every new “Like” received on its Facebook page as part of its month-long promotion to help fight hunger.*



As part of the promotion, a Baskin-Robbins “Caught with Iced Cappy Blast” street team will be stationed at a select Baskin-Robbins location in the D.C. area on Wednesday, April 11, looking for Baskin-Robbins guests who are “caught with Iced Cappy Blast” – guests with an Iced Cappy Blast in hand. Getting “caught with Iced Cappy Blast” offers guests a chance to win one of 31 great prizes, including a grand prize of free frozen treats for a year (a $310 value)!



Each “Caught with Iced Cappy Blast” guest will also have their photo taken for a chance to be featured on the Baskin-Robbins Facebook page.



To help encourage guests to participate in the promotion in an even more affordable way, the new mini Iced Cappy Blast – a 12 oz. version of the coffee-flavored iced beverage – will be available for just 99¢ every Wednesday in April.**



When/

Where: Wednesday, April 11 from 3pm-7pm – “Caught with Iced Cappy Blast” street team event at 1201 S. Victory Blvd. in Burbank



Throughout April, Baskin-Robbins guests can help feed Los Angeles’ hungry with a purchase of an Iced Cappy Blast at all participating Baskin-Robbins locations.



The 99¢ Mini Iced Cappy Blast offer will be available all day every Wednesday in April at all participating Baskin-Robbins locations.



Why: 5.7 million Americans are fed by the Feeding America network every week – that equates to 814,285 people fed each day. In California, the food insecure population is 36 million and the food insecurity rate is 16.7%.



For more information, visit www.BaskinRobbins.com , www.facebook.com/BaskinRobbins or www.twitter.com/BaskinRobbins





* The monetary equivalent of a meal will be donated up to 500,000 meals for every Iced Cappy Blast sold in April and for every new “Like” Baskin-Robbins receives on Facebook, up to 500,000 “Likes.” Each $1 donated helps Feeding America® provide ten pounds of food and grocery products, or the equivalent of eight meals, to someone at risk of hunger.



** The mini Iced Cappy Blast is available for 99 cents every Wednesday in April, plus applicable tax.