Friday, December 28, 2012

ScaleTheStrat benefit for American Lung Association March 2

Scale the iconic Stratosphere Tower in Las Vegas, Nevada and take steps to help end lung disease.   

The American Lung Association in Nevada (ALAN), Stratosphere Casino, Hotel & Tower and Anthem Blue Cross and Blue Shield announce the fifth annual Scale the Strat, an extreme stair climb event and fundraiser at the world famous Stratosphere Tower, on Saturday, March 2, 2013.  

Participants will scale all 108 floors and 1,455 steps inside The Stratosphere Tower, the highest building west of the Mississippi River, to raise money for the American Lung Association in Nevada’s mission of preventing lung diseases and promoting lung health.

“Imagine having to struggle for air every day,” said American Lung Association in Nevada Executive Director Allison Newlon Moser.  “That’s reality for more than 35 million people who live with lung disease in the United States.   Nevada continues to face serious threats of air quality.”

In 2012, an unprecedented 400 people participated in this extreme climbing event and raised a record $130,000 for the American Lung Association in Nevada.

For the fifth annual Scale the Strat, the competition will be streamlined into one day of climbing.  A staggered shotgun start will allow each participant to scale the Tower once.   Awards will be presented at the end of the day for fastest times and largest fundraising efforts in various categories.

“Athletes of all abilities come for the rare opportunity to climb our Stratosphere Tower,” said Stratosphere Casino, Hotel & Tower General Manager Paul Hobson.  “Our team at the Stratosphere values the opportunity to serve our guests, and this is another occasion for us to serve by providing an exceptional athletic event for local and international participants who are raising money to fight lung disease.”

Stair climbs have become unique, signature fundraising events for the American Lung Association.  Sometimes called a “vertical road race”, participants can use the event as a fitness target or competitive race.  But many climbers have a personal reason why they climb:  lung disease has impacted the life of someone they love.

The event is limited to the first 600 participants who are 18 years of age or older.

Registration is $50.  Climbers are also asked to make a minimum fundraising pledge of $150 to the American Lung Association.  Climbers who register before December 31, 2012 can receive an early bird discount.  ALAN provides online support and personal fundraising coaching to help climbers achieve their fundraising goal.  

Detailed event, registration information and special room rates for Stratosphere Casino, Hotel & Tower can be found at ScaleTheStrat.com.


Twitter:  @ScaletheStrat
Facebook: www.facebook.com/ScaletheStrat

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