Wednesday, July 16, 2008

MTV launches online interactive music guide for TV

Do you watch MTV and ever wonder what that song was you just heard? MTV plays roughly 1500 music cues in its programming each week, not including music videos or performances – and is now giving fans an easy, new way to discover all that music. Introducing Soundtrack.mtv.com – the industry’s first-ever interactive music guide for TV -- showcasing everything about the music and artists being played on MTV at any given time. Not only that, Soundtrack.mtv.com also empowers communities of fans to rally behind their favorite indie bands to get them onto the biggest stage of all, MTV – introducing them to millions.

Here’s more…

News Facts:
· Soundtrack.mtv.com launches today and is integrated into nearly all of MTV’s programming, inviting viewers to discover a diverse line-up of music from both established and up-and-coming artists.

· Whether for the next 24 hours or the last 24 days, Soundtrack.mtv.com can tell you the song, artist, and album of the music heard on MTV – plus provide a deep catalog of corresponding content including music videos, performances, personal blogs, photos and more.

· Soundtrack.mtv.com enables fans to champion their favorite music and allows bands/artists to galvanize support – creating a clear path for the best to make it in front of MTV’s music supervisors and onto TV.

Soundtrack.mtv.com specifics:
· A music discovery “wheel” informs fans of aired music by day, show and time and provides them with more information to discover selected artists. The wheel allows users to search for music currently playing on-air, upcoming in the next 24 hours, and previously played in past show programming dating back to Soundtrack’s launch (July 16, 2008).

· Emerging bands can raise their profile by creating customizable Soundtrack profile pages where they can stream music, videos, promote upcoming events and fire up their fans for support with tools such as a vote for me button called “Support By Sound.”

· A Soundtrack ranking system features “Top Artists” and “Top Songs” in the community and provides high-ranking emerging artists with direct access to MTV music supervisors, who will be listening to the online community, observing bands rankings and hand picking new artists to play on MTV on-air programming.

· The Soundtrack community will have the power to escalate the Soundtrack rank of their favorite band’s songs by listening or voting for them.

· Auto-generated playlists around buzz-worthy show moments will be featured on Soundtrack, such as love songs from classic Heidi and Spencer scenes and best party songs from “My Super Sweet 16” episodes.

· Soundtrack will soon be fully integrated with MTV.com including the ability to buy songs on Rhapsody.

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