The Los Angeles County Arts Commission and Asiatic Empire presents, on Saturday, July 4, 2009 at the historic Ford Amphitheatre in Hollywood, the first US performance by South Korean pop legend Shin Hae Chul and his band N.EX.T. One of Korea’s most famous celebrities, Shin Hae Chul is regarded as a “genius” of Korean music who, along with his cousin Seo Taiji, transformed the Korean music industry in 1992, paving the way for the contemporary Kpop genre. Shin Hae Chul and N.EX.T., with their penchant for experimentation and artistic originality and excellence, are often compared to the Beatles. N.EX.T. is widely hailed as Korea’s greatest and most exciting live rock band.
This concert on Independence Day is a partnership between the grassroots promotion group Asiatic Empire and the Los Angeles County Arts Commission. Selected out of a highly competitive pool for the Ford’s Summer Partnership Program, this non-rental, nonprofit concert will hold interest not just for the Korean community but for all of Los Angeles. An international exchange of cultures on one of America’s most important holidays that will strengthen ties between South Korea and Los Angeles, the performance by Shin Hae Chul and N.EX.T. will be a world music presentation that fuses Kpop with the sounds of traditional Korea.
The July 4 concert, which will be the US leg of Shin Hae Chul’s Awakening World Tour, is sponsored by Korean Air and Korea Daily, with additional sponsors Base, TVK24, LA 18, Whisper Entertainment, KTownLove.com, LA Weekly, Flavorpill, and KPFK.
For tickets ($55 for tier 1 and $40 for tier 2), log on to www.fordtheatres.org or call the Ford Box Office at 323-461-3673 (or 323 GO 1-FORD for non-visual media). For Korean-language service, contact the Korea Daily Box Office at 213-368-2522. Through the Ford’s early buyer incentive, those who buy tickets on or before June 27, 2009 pay only $50 for tier 1 and $35 for tier 2.
The Ford Amphitheatre is located at 2580 Cahuenga Blvd. East, Hollywood, CA 90068, just off the 101 Hollywood Freeway across from the Hollywood Bowl and south of Universal Studios. The grounds open two hours before showtime for picnicking. The Ford offers a number of dining options: a variety of food and beverages is available on site and box dinners for evening events may be ordered in advance. Patrons are welcome to bring their own food and drink. The Ford is disabled accessible. Portable wireless listening devices are available upon request.
On-site, stacked parking costs $5 per vehicle for evening shows and $1 per vehicle for morning family shows. For evening shows only, FREE non-stacked parking serviced by a FREE shuttle to the Ford, for evening amphitheatre performances only, is available at the Universal City Metro Station lot at Lankershim Blvd. and Camp de Cahuenga. The shuttle, which cycles every 15-20 minutes, stops in the “kiss and ride” area.
This event is part of the Ford Amphitheatre 2009 Season, a multi-disciplinary arts series produced by the Los Angeles County Arts Commission in cooperation with Los Angeles County-based arts organizations. For a complete season schedule, directions to the theatre and parking information, log on to www.FordTheatres.org.
www.fordtheatres.org
www.asiaticempire.org
www.koreanair.com
www.koreadaily.com
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