Wednesday, August 26, 2009

CampCalifornia.com updates site

The California Association of RV Parks and Campgrounds has added a survey function to Camp-California.com, which gives consumers the ability to rate their camping experience.

“Consumers can now rate private campgrounds and RV parks throughout California using a survey tool that converts their responses to letter grades,” said Debbie Sipe, executive director of the Auburn-based California Association of RV Parks & Campgrounds, which manages Camp-California.com.

Private parks can be rated on their service quality, property condition, campsites and restrooms.

“Overall grades are assigned to each park that has been surveyed,” Sipe said, adding that the number of surveys completed for each park is also displayed.

Sipe said the rating system was added to Camp-California this summer in response to consumer demand.

“The letter grade system is a powerful marketing tool for parks with high scores since Camp-California also offers consumers the ability to sort parks by their ratings,” Sipe said. “Of course, it also provides an incentive for parks with lower grades to address areas of consumer concern if they want to remain competitive with their peers in the industry.”

Consumers can review campgrounds and RV parks they have visited by clicking on the “reviews” tab, which appears at the top of the screen after they click to see detailed information about the private park of interest to them. The rating form provided by GuestRated.com will then appear on the screen.

Sipe said more than 3,200 surveys have been completed for about half of the campgrounds and RV parks listed on Camp-California.com and those numbers will increase significantly as word spreads about the new ratings function.

The ratings capability was one of several upgrades made to Camp-California.com this summer.

Other improvements include the creation of subdomains on the site, which make it possible for consumers to bookmark specific park listings for future reference. Parks listed on Camp-California.com can also be sorted by location and by the amenities or recreational activities they provide. They can also be listed alphabetically or by their ratings.

“We are continually fine tuning Camp-California.com to make it more user friendly and to give consumers the information they need as quickly as possible,” Sipe said.

No comments: