Tuesday, August 25, 2009

Nikki Sixx and Kelly Gray's Royal Underground launches giveback to benefit Covenant House California

In an effort to ‘give back’ this Fall2009 season, Royal Underground will donate a piece of clothing for each piece of the Fall collection sold through retail partners Neiman Marcus, Saks, Nordstrom, Bloomingdales, Holt Renfrew and Ensemble during the months of August, September and October, 2009. All donations will go to Covenant House California with whom the brand’s Nikki Sixx and Kelly Gray have a long standing relationship of support.

Sixx was presented with the Covenant House California Leadership Award for this commitment to homeless youth in 2008 at which time he presented the organization with a check for $250,000 to create the Running Wild in the Night Music Program at Covenant House California with proceeds from his New York Times Bestseller, THE HEROIN DIARIES, A Year In The Life Of A Shattered Rock Star and additional donations.

Commented Nikki Sixx, “I love Covenant House because they love the kids. There was a point in my life when I had nowhere to go and I am committed to continuing my work to support the organization and the kids who go there.”

“During these times, Nikki and I feel that it is important to give something back,” said Kelly Gray, co-founder of Royal Underground.

Established in 1988, Covenant House California has opened its doors to more than 145,000 homeless youth who suffer from the trauma of trying to survive on the streets. Covenant House California's mission in its Hollywood and Oakland programs is to protect and safeguard all children of the street with absolute respect and unconditional love. This is achieved through comprehensive street outreach services and residential programs.

Each piece from the Fall2009 Collection, hitting stores mid-August, will be ticketed with a special hang tag that describes this endeavor.

By purchasing this garment, you are helping to “Give Back.” Royal Underground founders Nikki Sixx and Kelly Gray feel that in these difficult times it is important to “Give Back.” For each piece that we sell from our Fall collection, during the month’s of August, September & October 2009, we will donate a piece of clothing to Covenant House California. CHC provides shelter, clothing, medical, education and other services to homeless, runaway and throwaway youth.


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