Florence Henderson launches The Floh Club - technology help for older adults

Here’s the story, of a lovely lady…who is now bringing together something very new and exciting, and very different from The Brady Bunch. Florence Henderson is launching THE FLOH CLUB, a telephone-based technical support service aimed to empower older adults.

"Its like roadside assistance, but for all your technology needs," said Florence Henderson.

Just in time for holiday gift giving to parents, grandparents and friends, THE FLOH CLUB, www.flohclub.com , enables members to stay connected with family and friends and tackle technology that they may find a bit overwhelming on their own. It offers affordable subscription plans and the comfort of North American-based experts available by phone to support them.

For young people, computers are fun and entertaining, a central and important part of their everyday lives. But for older adults, who didn’t grow up with computers, they can be intimidating and frustrating. And older adults often hesitate to ask for help because they don’t want to be a bother.

"I know how overwhelming technology can be. Only recently have I learned to share photos, video conference and send emails," Henderson said. "I’m genuinely excited to help make technology easier for people like me through THE FLOH CLUB," she added.

With THE FLOH CLUB, technology experts can guide members through the process of setting up, configuring and using hardware, and deal with a broad range of different software issues. Experts can either direct members or can safely and securely take control of the members’ computers remotely. Available seven days a week between 8 a.m. and 2 a.m. Eastern Standard Time, the service offers a broad range of services including:

Stay Connected –Understand how to use video conferencing, instant messenger, and the power of social networks to connect with your kids and grandkids

Education – Learn how to get the most from your PC, from simple tasks like email to making purchases online safely

PC Support – Issues such as slow/poor system performance, networking, error messages, virus/spyware removal, security and data backup

Support for Connected Devices – Includes wireless networks, printers, webcams/video conferencing and other peripherals

Setup and Training for New Devices – Printers, digital cameras, MP3 players and other peripherals

THE FLOH CLUB offers multiple options with satisfaction guaranteed: annual subscription ($250/year), monthly subscription ($25/month), repair, tune-up and protect which includes anti-virus ($60 flat), and one-time educational package ($50 flat, covering e-mail, webcam, digital photography, online banking/shopping, social networking, etc.).

Additional FLOH CLUB products include services such as remote backup ($25 setup, $5/month). Covering one computer per subscription, each plan also includes a monthly newsletter from Florence Henderson discussing technology for older adults.

More information about THE FLOH CLUB can be found on the website, www.flohclub.com.

After the official launch in October, potential members will be able to purchase the service online for themselves or as gifts for others, read Frequently Asked Questions, and read a technology blog written by Henderson with technology partner Max Drucker. The website will evolve into a resource for tech issues, articles by experts, weekly tips and video tutorials by Florence Henderson, and branded and recommended products.

The inspiration and face of THE FLOH CLUB is "America's Favorite Mom," Florence Henderson, best-known as the matriarch, Carol Brady, on the classic hit TV series "The Brady Bunch," which originally ran from 1969-74 and still airs in syndication in 122 countries worldwide, while never having been off the air in the U.S.

Acknowledged as one of the top leading spokespersons in the U.S., Florence has been a celebrity spokeswoman for numerous products. In fact, THE WALL STREET JOURNAL, based on consumer appeal, rated her #5 out of the 10 top television endorsers. So, it was no surprise when she was approached as a spokeswoman to help viewers get ready for the Analog-to-Digital TV Conversion in 2009.

With a career built on trust and talent, Florence maintains a busy schedule as one of the most popular and sought after motivational speakers. From the boards of the Broadway stage to television and the silver screen, Florence Henderson has conquered just about every aspect of entertainment. So successfully in fact, that the multi-talented actress, talk show host, recording artist, author, Broadway veteran, and philanthropist was inducted into the Smithsonian Institute's first permanent Entertainment History Exhibit as one of the greatest pop cultural icons of all time in Nov 2008, as well as receiving her star on the Hollywood Walk of Fame. Her enthusiasm, professionalism, commitment to quality and artistry has made Ms. Henderson one of the most respected and endearing performers of our time.

Henderson's career is as active today as when she first appeared as the "Today Girl" on NBC's TODAY SHOW and became the first woman to host THE TONIGHT SHOW.† Florence is no stranger to television today, appearing on many popular primetime programs, including the recent critically acclaimed movie of the week for Hallmark entitled "Ladies of the House" as well as currently hosting the very popular RLTV Network's FLORENCE HENDERSON SHOW airing on DirectTV.

On THE FLOH CLUB, Henderson is partnered with Max Drucker, a partner with Santa Barbara based company Famous Partners LLC, and someone who brings a wealth of technology experience to Florence's new company.