HD Camera Rentals to offer digital cinema workshop Saturday in Burbank

Technicians from HD Camera Rentals, a leading L.A.-based rental house, will share their knowledge and expertise about digital cinema at the annual J.L. Fisher event on Saturday, May 15, in Burbank, Calif.

A team of technicians from HD Camera Rentals (www.HDCameraRentals.com) will show off the latest digital cameras, equipment and accessories, provide demonstrations and answer questions in a relaxed atmosphere, one on one, throughout the day.

The fifth J.L. Fisher, SOC, ICB & ASC Annual Mixer is set for 10 a.m. to 4 p.m. this Saturday (May 15) at J.L. Fisher, 1000 West Isabel St. in Burbank. The free event provides film industry professionals with an opportunity to learn about new products and techniques from top suppliers throughout the region. This is HD Camera Rental’s third year participating in the popular event.

“This is a really important, and fun, event for us because it gives us a chance to meet the people who work with our equipment and share our knowledge base with them in a relaxed setting,” said Michael Mansouri, who leads the technical crew at HD Camera Rentals.

“Digital cinema continues to evolve and advance at an almost dizzying rate,” Mansouri added. “HD Camera Rentals takes pride in staying in front of the pack with the most advanced, cutting-edge equipment available, and we look forward to offering our expertise this weekend.”

Mansouri recently returned from the filming of Academy Award-winning Director Danny Boyle’s new movie, “127 Hours”, on location in Utah. HD Camera Rentals supplied digital cameras, high-speed lenses, accessories and a technical crew on the eight-week shoot.

J.L. Fisher, a manufacturer of dollies and jib arms, is the host of the annual event, which attracts a wide range of film industry professionals, including DPs, cinematographers, camera operators, 1st ACs, DITs and general camera enthusiasts. The event will include a BBQ lunch and seminars. No RSVP is necessary. Parking is available at neighboring lots on Isabel St. Signs will be posted. For a map and directions, visit http://www.jlfisher.com/contactus.asp

Main Features
Complete Set of Nine Close Focus Super 16 Primes
6, 8, 9.5, 12, 14, 18, 25, 35 & 50 mm

High Speed - T1.3
for complete control over depth of field
for shooting in low or available light
for natural looking images
for fast paced production environments
for tight lighting budgets

Smooth & Robust Mechanics

Highest Optical Performance
high contrast and resolution
T* XP coating ensures flare resistance
image geometry free of distortions even at wide angles
minimized chromatic aberration
minimal breathing

Matches other ARRI/Zeiss Lenses
same size & ergonomics as Ultra Primes
Super Color Matched to Ultra Primes, Master Primes, Variable Primes & Lightweight Zoom LWZ-1
Credits
Quotes from DOPs
Yes – the Ultras render absolutely beautifully, although I did try to use our full array of lenses. It was nice to know the calibration charts were right on the money for speed ramps. I did a lot of speed ramping because I wanted to see how well the camera could actually ramp from 2 fps up to 150 fps in 3.9 seconds – and it did it flawlessly every single time. We'd calculate our T-stops for the different frame-rates, plug them into the program and boom, it was right on the money with the correct exposure.

We also used the ARRI Lightweight Zoom, which was fantastic. Even in the brief footage we saw I was very impressed with the way it rendered, the way it looked – everything. We used it for the calf-roping and the horsemen running at us; I believe I might have used it for the motorcycles as well.

Jim Matlosz
ARRIFLEX 416 Plus HS



Technical Details
HD Camera Rentals, established in 2005, is a full-service rental house focused on customer service by offering leading-edge cameras and equipment and providing creative, flexible and affordable solutions for any sized project, whether a feature film, commercial, corporate identity package or music video. Located at 4117 W. Jefferson Boulevard in Los Angeles, the firm can outfit an entire shoot, including camera packages and a full range of supporting accessories as well as a staff of experienced technicians. HD Camera Rentals can be reached at (323) 737 1314 or info@hdcamerarentals.com, and online at www.hdcamerarentals.com.