Thursday, April 26, 2007

Get a backstage pass for Coachella with AT&T

With the season’s hottest bands and a back-stage pass to some of the hippest events, the third year is a charm for AT&T blue room music and its 2007 lineup. AT&T Inc. (NYSE: T) today announced the details of the 2007 AT&T blue room music festival schedule, including this year’s Coachella Valley Music and Arts Festival.
“AT&T is continuing to raise the bar when it comes to delivering unique entertainment content and experiences to the fans who appreciate them most — this year’s lineup of festivals and performances is no exception,” said Dan York, Head of Content and Programming, AT&T Entertainment Services.
From April 27 through 29, AT&T blue room music ( will feature exclusive performances from some of the more than 95 bands taking part in this year’s Coachella Valley Music and Arts Festival. The final schedule of performances will be available at on Friday, April 27. Webcasts start at 3 p.m. PT each day and run through midnight PT.
Beginning now, fans can listen to blue room radio on the site, a 24-hour streaming station featuring interviews and performances with past and present Coachella performers. Also new this year, visitors will have access to exclusive blog reports straight from the festival through AT&T blue room buzz. Following the live Coachella webcast, exclusive behind-the-scenes footage, interviews with artists, and clips from the events and performances will be available to all AT&T blue room visitors at (

“AT&T blue room has built a reputation as the go-to source for exclusive access to the leading music events in the country,” said Mikal Harn, vice president of AT&T Consumer Marketing. “With the addition of exclusive reports from the event by our bloggers and with even more artists, the summer music festival is not complete without a visit to the AT&T blue room music.”
AT&T blue room music is part of the AT&T blue room (, which brings together gaming enthusiasts, music fans, tailgaters, and the Hollywood-minded through a single online portal housing AT&T's exclusive sports, music, gaming and entertainment content. Launched in October 2006, the new AT&T blue room gives fans access to live performances, candid interviews, celebrity-athletes, and unedited commentary on everything from music to politics to celebrities as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences.
The blue room and its online channels have fueled the sales of the company's core offerings — high speed Internet, wireless, voice and video — while building affinity for the AT&T brand in the entertainment space.
In addition to Coachella Valley Music and Arts Festival, the AT&T blue room music festival schedule will include:

· The New Orleans Jazz and Heritage Festival, New Orleans, La.: May 4 – 6, 2007
· Bonnaroo Arts and Music Festival, Manchester, Tenn.: June 15 – 17, 2007
· Lollapalooza, Chicago, Ill.: Aug. 3 – 5, 2007
· Austin City Limits Music Festival, Austin, Texas: Sept. 14 – 16, 2007
· Vegoose, Las Vegas, Nev.: Oct. 27 – 28, 2007

Festival lineups and details will be announced closer to each event.
For the complete array of AT&T offerings, visit

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