My Dove Chocolate contest announced

Mars Snackfood US announced today My Dove® Chocolate—the premier personalized gifting option for romantics and chocolate lovers—has partnered with Kwiat Diamonds to host the My Dove® “Expressions of Love” Contest. Women (and men) are invited to tell My Dove® Chocolate how they plan to say “I love you” in 51 characters or less (17 characters per line including spaces) this Valentine’s Day by logging on to www.mydovechocolate.com for a chance to win the $21,000 Kwiat diamond necklace prize.
“From wedding favors to birthdays or to simply tell that special someone “I love you,”
My Dove® Chocolate creates a shared experience that brings people closer together through personal expression,” said Jim Cass, vice president, Mars Snackfood US. “The ‘Expressions of Love’ Contest is a great opportunity for us to recognize consumers’ expressions from the heart, coupled with chocolate lovers’ desire to celebrate Valentine’s with their loved ones by personalizing their heartfelt messages on the inside of their DOVE® Chocolate foils.”
The most romantic personal message writer will win a 5.58 ct. diamond necklace from Kwiat Diamonds. The winner will also receive a luxury Signature Gift Box filled with their winning message printed on the personalized My Dove® foils to commemorate the special message.
My Dove® Chocolate is the only brand that personalizes DOVE® Chocolate’s indulgent, silky smooth chocolate experience.
The necklace’s unique design will complement the look of any My Dove® woman—ribbons of exquisite diamonds set in platinum, punctuated by flower petal rosettes, add charm and grace to any jewelry collection. Valued at $21,000, it gives a woman’s wardrobe sophistication and sparkle.
For more details, please log on to www.mydovechocolate.com between January 21st and March 15th to access the micro-site.

About My Dove® Chocolate
My Dove® Chocolate provides the opportunity for made-to-order messages printed inside the foil wrappings of DOVE® Chocolate for a variety of special occasions. The personalized
My Dove® Chocolate foil wrappings of either milk or dark chocolate are available in a variety of colors with up to 3 lines (17 Characters per line, including spaces) of personalized text. Once logged on to www.mydovechocolate.com, shoppers are taken through three easy steps: 1) Consumers are asked to create their message. 2) Consumers are asked to choose their foil. 3) Consumers are asked to choose their preference for milk or dark chocolate.
DOVE® Chocolate is known for delivering the best quality chocolate with a silky, smooth, rich taste and texture. The DOVE® Brand portfolio includes DOVE® Chocolate Bars and Miniatures, DOVE® Cookies, DOVE® Ice Cream, DOVEBAR® Ice Cream Bars and DOVE® Chocolate Seasonal Products. DOVE® Chocolate is owned by Mars Snackfood US, a division of Mars North America, one of the world’s leading food manufacturers. Detailed product information is available online at www.dovechocolate.com.

About Mars North America
Mars North America is the United States food, snack and pet care operations of Mars, Incorporated, one of the world’s leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack and pet care segments are symbols of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars North America employs more than 9,000 associates in the United States, with 52 facilities nation-wide. The company owns some of the world’s favorite brands, including M&M’S® Brand, SNICKERS® Brand, UNCLE BEN’S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats.