7-Eleven & Guitar Hero to hold fan events & online contest

This May, 7-Eleven, Inc. is giving Guitar Hero fans in the greater Los Angeles area a larger-than-life experience of the beloved game that has become a worldwide sensation. 7-Eleven, Inc. has partnered with Coca-Cola, Activision, Inc. and Microsoft Corp. to promote the highly anticipated Guitar Hero: Aerosmith video game, which hits stores in June. Fans will get the exclusive chance to play the not-yet-released game on a 12 x 6-foot video screen, complete with gaming consoles, that will travel to select 7-Eleven locations around Los Angeles as part of its promotion of its new Full Throttle Frozen Blast Slurpee® drink.

Twenty Los Angeles-area 7-Eleven stores will hold events throughout May featuring the Guitar Hero media vans, which allows gaming fans to play Guitar Hero live on the 12-foot-tall video screens and six theater-quality speakers. Memorial Day weekend events will include giveaways such as one XBOX 360 console and 10 Guitar Hero III videogames. Additionally, other Guitar Hero prizes, along with free Slurpees and hot dogs will be given away in the days leading up to Memorial Day weekend. To find a list of Los Angeles-area events, please visit www.guitarhero.com/tournaments.

Nationwide, online and radio contests, grassroots events and traveling street teams will call attention to 7-Eleven’s promotion of Activision’s highly anticipated Guitar Hero: Aerosmith. The Guitar Hero videogame franchise has sold more than 14 million games worldwide since its introduction in 2005.

In an online contest at www.slurpee.com, visitors can enter codes found on specially marked 22-ounce Guitar Hero-branded Slurpee cups for a chance to win a copy of the new Guitar Hero: Aerosmith videogame, Xbox 360® videogame and entertainment system from Microsoft, or Microsoft Points to purchase content from Xbox LIVE® Marketplace. One copy of the new Guitar Hero: Aerosmith game will be awarded every hour throughout the month of May, for a total of 744 games. In addition, 10 lucky winners each will receive a prize package that includes an Xbox 360 console along with a copy of Guitar Hero: Aerosmith. Finally, more than 711,000 Microsoft Points will be awarded.