Rock bebe Jeans launches contest

The GAME is ON at bebe!!

Announcing the launch of bebe’s on-line ‘ROCK bebe Jeans’ Promotion!

This Fall, bebe stores, inc. has taken an innovative approach to marketing their latest Fall 2009 denim collection with an exciting ROCK bebe JEANS promotion. Developed by bebe and Big Rig Interactive, a division of DMI Music & Media Solutions, savvy fans can channel their inner rock star personas from their computer.

From now until August 9, visitors to the www.bebe.com/rockbebe site will have the chance to star in their own music video. The game begins when they select one of their favorite denim looks taken straight from the pages of bebe’s Fall Denim catalog. From there they choose a hairstyle and even their own music selection, exclusively created by DMI Music & Media Solutions. It takes just a few short minutes to complete before the ‘new rock star’ can share the results with friends and family via e-card. The video can also be embedded into a personal social networking profile.

“We believe that this is a fantastic way for bebe to reach our client through the channels that impact her lifestyle,” commented Manny Mashouf, bebe’s Chairman and CEO.

The hilarious results, coupled with the chance to win weekly $1,000 shopping spree giftcards after creating a video, makes bebe’s latest marketing strategy almost irresistible, and the out-of –the box thinking is paying off.

“We are thrilled to have the opportunity to work with a company exemplifying such distinctive style as bebe and to portray that in an interactive and original marketing program,” said Tracey Matchett, Vice President of Marketing Strategy for DMI Music & Media Solutions. “We are confident that the program we designed will indulge bebe clients with the high fashion that bebe is known for and a fun way to create a personalized bebe experience.”

With bebe’s ROCK bebe JEANS promotion, thousands of fans on Twitter and Facebook are taking notice, describing their rock star videos as “funny” and “awesome” and the clothing as “hot and sexy”. One fan exclaimed, “WE ROCKED IT…GO BEBE!” The blogging world has also taken an interest with everyone from The Jet Set Girls to Fashion Pulse Daily highlighting the Video Promo and Sweepstakes. “Excitement for bebe fashions has always been viral,” explains Mashouf, “now it is also digital!”