NTN Buzztime, Inc. (NYSE Amex: NTN) is reinventing the fantasy football world with the launch of its new Sports Network. The new network features four popular interactive games geared towards driving a younger demographic into Buzztime’s more than 4,000 bar and restaurant locations. Starting September 9, sports fans will have a new, social way to enjoy the 2009 football season and many of their favorite sporting events.
Fantasy Football leads the programming on Buzztime’s Sports Network. This game offers a one-of-a-kind fantasy football league and is aimed at avid game watchers and the more casual sports fan. Fantasy Football is based on professional football and will feature a weekly draft night. By allowing players to select a new team each week, Buzztime hopes to draw a more inclusive set of participants, who will ultimately visit their favorite Buzztime venue twice a week – once to make their selections and then again to watch the game.
The network launch also includes the start of a new game, Pick ‘Em, which lets users predict the outcome of all of the upcoming week’s football match-ups. Buzztime will rank Pick ‘Em players locally and nationally and highlight those that are the best game predictors.
Both Fantasy Football and Pick’Em will be a part of Buzztime’s Wednesday Night Football Promotion, which aims to drive mid-week business at its restaurant and bar locations. During September and October, those who try out the new games will be entered to win one of 500 weekly prizes.
Buzztime’s Sports Network also includes the continuation of two Buzztime favorites: QB1, a time-honored game on which Buzztime built its legacy, and Sports Trivia, a popular general sports trivia game.
• The popular QB1 game will move from the general trivia network to the new Sports Network. Played on nationally televised NFL game-days, this one tests players’ skills on predicting the quarterback’s every move. Buzztime players will have until the snap of the ball to enter their best guess and will be ranked nationally based on the number of correct predictions.
• Sports Trivia is moving from Buzztime’s Trivia Network so that players can enjoy trivia during draft night and while watching the games. Just for the pigskin season, Buzztime will infuse this long-time favorite with football-specific trivia.
The new Sports Network will be offered to Buzztime’s over 4,000 bar and restaurants at no additional charge in the ongoing effort to help boost its partners’ business. By reaching a younger market and driving traffic on traditionally slow days, Buzztime hopes to help its partners gain new regulars and keep patrons in their venues for longer periods of time.
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