Ever dream about being part of New York Fashion Week? Here’s your chance. To celebrate its new look for fall, Diet Coke is showing off the new looks of people all around the world during New York Fashion Week.
Trendsetters can submit their stylish look for the Diet Coke New Looks For Fall Billboard Fashion Show through Diet Coke’s Facebook page (www.facebook.com/dietcoke ). People who show off their look with the new limited-edition Diet Coke can also will be entered to win one of ten W Hotels getaways for two, including airfare on Delta and hotel accommodations.
Those who know style best, fashion bloggers Susie Bubble (http://stylebubble.typepad.com/ ), Pelayo Diaz (http://www.katelovesme.net/ ) and Bryan Boy (http://www.bryanboy.com/ ), will curate the show using images collected through Diet Coke’s Facebook page and taken during W Hotel’s Fashion’s Night Out celebration at its Times Square property. Selected photos will appear on The Coca-Cola Company’s six-story tall digital billboard in Times Square on the last day of New York Fashion Week. Those who are selected but not able to be in Times Square for the show will still get to see their fashion week debut, thanks to a composite image sent to all featured on the billboard. In addition, Susie Bubble, Pelayo Diaz and Bryan Boy will be giving Diet Coke fans a behind-the-scenes glimpse of W Hotel’s Fashion’s Night Out and interviewing fashion insiders throughout the week about how they Stay Extraordinary. Fans can view the content on the bloggers’ websites and Diet Coke’s Facebook page.
Photos accepted on Diet Coke Facebook Tab (www.facebook.com/dietcoke )
Sept. 6-12
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