M&M’S® Racing and NASCAR® announced today the re-launch of the popular “The Most Colorful Fan™ of NASCAR” contest, which encourages NASCAR fans nationwide to showcase their passionate love for the sport by uploading their most eye-catching photos to NASCAR.com for a chance to win big. The contest will run from June 8, 2008, through October 11, 2008, and will feature weekly winners who will receive an array of NASCAR-themed prizes.
Just like America’s favorite candy known for colorful chocolate fun, the M&M’S contest brings the excitement and revelry of the weekly NASCAR circuit to fans.
“‘The Most Colorful Fan of NASCAR’ contest allows fans a one-of-a-kind interactive experience to show off the fun side that defines the excitement of the sport,” said William Clements, vice president of Mars Properties. “Whether you’re a die-hard fan or new to the sport, M&M’S Racing is giving you the opportunity to compete just like the drivers, but among fellow fans.”
Five finalists will also win trips to the Ford 400 in Homestead, Fla., on November 16, 2008, for the ultimate NASCAR VIP experience courtesy of M&M’S, as well as $100 gift cards from The Home Depot for colorful paints. Kyle Busch, driver of the M&M’S No. 18 Toyota Camry and one of the sports top stars is even getting in on the action, as he’ll help judge the final competition in Homestead along with other top drivers. “The Most Colorful Fan of NASCAR” will be awarded with an exclusive Tissot® wrist watch and a VIP trip for two to the Richard Petty Driving Experience.
“While all drivers are out to win week in and week out, we all have to remember that the sport is truly about the fans,” said Busch, winner of the recent Best Buy 400 Benefiting Student Clubs for Autism Speaks. “That’s why the M&M’S Racing ‘The Most Colorful Fan of NASCAR’ contest is so cool – the fans get to compete weekly just like we do, as well as win some pretty amazing prizes.”
M&M’S has been involved with NASCAR for 18 years, but this year has been one of their most exciting to date, largely due to the success of Busch both on and off the track. With four Sprint Cup Series wins under his belt, plus several top-five finishes, Busch and the M&M’S Racing Team have held the number one spot in points for the NASCAR Sprint Cup Series for several weeks this season and are definitely in the groove.
For more information on “The Most Colorful Fan of NASCAR” contest or M&M’S Racing, visit www.mms.com/us/racing or www.nascar.com/mmsracing.
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