MUDVAYNE
UNVEIL PLANS FOR
UNPRECEDENTED NEW INTERACTIVE CONTEST TO LAUNCH
THE NEW GAME
WORLD PREMIERE OF VIDEO FOR FIRST SINGLE
"DO WHAT YOU DO"
ON MTV2's "UNLEASHED" AND MTV2.COM
ALL-DAY TODAY, NOVEMBER 10
For MUDVAYNE and their fans, the game--and mystery--has only just begun.
Tied to the much-anticipated release of their striking new album THE NEW GAME--due out November 18 via Epic--the multi-million-selling band has announced the launch of "The New Game," a new interactive fan contest.
Bringing together the gaming and the music world, MUDVAYNE are taking fan relationships to the next level, by creating a unique and immersive experience with "The New Game" which reaches across many media channels.
Beginning the day of release, fans will find the following items inside their album packaging to play the game: a unique code number they will need to register on Mudvayne.com, 11 mugshot photos of different suspects and the full back-story on the situation involving each suspect.
To solve the mystery by eliminating one suspect each week, fans must use the full album packaging including: lyrics for the new album; the mugshots and information on each suspect included in the packaging; their historical knowledge of MUDVAYNE; and the video for "Do What You Do" (which premieres and airs all day on MTV2 Monday, November 10 as well as MTV2.COM), along with weekly clues revealed at www.mudvayne.com.
This innovative marketing approach enables fans to discover the music in a brand new way.
The grand-prize winner will claim a MUDVAYNE "VIP Laminate for Life." A lucky runner-up will receive a Washburn signed guitar and 10 additional runners up will receive signed copies of THE NEW GAME deluxe edition CD, which includes expanded artwork and packaging.
All copies of THE NEW GAME will contain the code needed to play, as well as a free one-year fan club membership giving them first access to ticket on-sales and other exclusive opportunities. The full lists of rules will be found here as of November 18, 2008:
www.mudvayne.com/officialrules/
As MUDVAYNE unleash an uncompromising aural assault on America via "The New Game Tour 2008"--with dates through December 20 in Orlando, FL--their current single "Do What You Do" is tearing up radio and proving to be the fastest-rising single of their career. The song has reached #5 at Active Rock and #25 at Modern Rock, according to BDS. Meanwhile, fans can tune into the nationally syndicated radio show "Rockline" Monday, November 10 to hear a live interview with MUDVAYNE (check local listings for air times).
In video news, the clip for "Do You What You Do" will officially world premiere today on MTV2's "Unleashed" and will air on the channel all day as well as on MTV2.COM. Directed by Frankie Nasso, the video has now been added to Fuse's #1 Rock Countdown.
THE NEW GAME is an electrical storm of musical fury, a lesson in controlled chaos that tempers hard rock, heavy metal, prog rock and sadistic splatters of melody into an onslaught of metallic highs and emotional lows, rushing surges and pronounced blows. The album ups the ante for Mudvayne, one of the most creative and distinctive bands in the aggressive music world with sales exceeding 5 million units worldwide. The band--CHAD GRAY (vocals), GREG TRIBBETT (guitars), RYAN MARTINIE (bass) and MATT MCDONOUGH (drums)--produced THE NEW GAME with Dave Fortman (Evanescence), capturing the wily charisma and hyper-kinetic energy of a band who survived their seven-year itch by embedding their claws into the heart of their music.
For more information on MUDVAYNE, go to http://www.thisismudvayne.com/ or http://www.mudvayne.com/. The current dates for "The New Game Tour 2008" are as follows. Note: All dates subject to change.
Catch MUDVAYNE on tour in the following cities:
DATE CITY VENUE
Tue 11/11 Los Angeles, CA The Wiltern
Wed 11/12 Las Vegas, NV The Joint
Fri 11/14 San Francisco, CA The Grand Ballroom
Sat 11/15 Portland, OR Roseland Theatre
Mon 11/17 Seattle, WA Showbox SoDo
Wed 11/19 Spokane, WA The Knitting Factory Concert Hall
Fri 11/21 Denver, CO The Fillmore Auditorium
Sat 11/22 Kansas City, MO Uptown Theatre
Mon 11/24 Wichita, KS The Cotillion
Tue 11/25 St Louis, MO The Pageant
Wed 11/26 East Peoria, IL East Peoria Event Center
Fri 11/28 Des Moines, IA Val Air Ballroom
Sat 11/29 Maplewood, MN The Myth
Mon 12/1 Milwaukee, WI The Eagles Ballroom
Tue 12/2 Chicago, IL The Congress Theater
Fri 12/5 Detroit, MI The Fillmore Detroit
Sat 12/6 Grand Rapids, MI The Orbit Room
Mon 12/8 Cincinnati, OH Bogart's
Tue 12/9 Columbus, OH LC Pavilion
Thu 12/11 Baltimore, MD Rams Head Live!
Fri 12/12 Philadelphia, PA The Electric Factory
Sat 12/13 Worcester, MA The Palladium
Tue 12/16 New York, NY Roseland Ballroom
Wed 12/17 Norfolk, VA The Norva
Fri 12/19 Atlanta, GA Tabernacle
Sat 12/20 Lake Buena Vista, FL House of Blues
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