Oracle Beauty releases Paulina Rubio fragrance, ORO

Oracle Beauty Brands is proud to announce Mexican international multi-platinum pop star Paulina Rubio’s fragrance debut, ORO™ by Paulina Rubio.

This first fragrance from the fun-loving Latin icon will be released in March of 2009 and be in the retail stores in time for Mother’s Day gift giving. The vibrant fragrance was created in a joint effort between Paulina Rubio, Oracle Beauty Brands and Takasago International. The scent, like the pop star, is unique. ORO™ by Paulina Rubio is an elegant floral oriental array of sparkling citrus that is awakened by hints of espresso bean and peppered florals, while being sweetened by a touch of vanilla.

The Eau de Parfum spray will retail for $25.00 for the 30ml and $52.00 for the 100ml.

Distribution is planned for the United States, Puerto Rico, Mexico, Spain and throughout Central and South America.

The squared bottle and logo boldly represent Paulina’s passion for style and fashion.

“This fragrance is for women like me who believe in themselves; are strong, fun and unpredictable, yet tender and loving. I put so much creativity and love into this fragrance, I feel as if a drop of me is in each and every bottle to be shared with my fans and all women”, said Ms. Rubio.

“Collaborating with Paulina Rubio has been a pleasure. When we started working on the creation of this perfume, we were extremely impressed by Ms. Rubio’s dedication. She was 100% involved every step of the way. This is truly her fragrance. She has created a unique scent and demonstrated her commitment and passion to her work,” said Richard Montanaro, C.E.O. of Oracle Beauty Brands.

About the Artist:
Paulina Rubio is an international Latin Pop recording star with worldwide sales of over 19 million units. She is presently recording the final touches for her 9th studio album due in stores Spring 2009 via Universal Music.

About Oracle Beauty Brands:
Oracle Beauty Brands is a private company headquartered in the Metropolitan New York area, created to acquire unique high value entertainment based licenses and deliver products to the consumer marketplace. Oracle has assembled a blue-chip management team of seasoned finance and cosmetics industry executives. The company plans to launch products around a minimum of two new licenses each year and is currently negotiating with potential licensees for 2009.