Wm. Wrigley Jr. Company, makers of 5® gum, today announced the launch of “Vive tu Música with 5™,” an online talent-search competition for amateur, unsigned rock and pop-star hopefuls. Five band finalists will perform with Latin Rock sensation Camila at the competition’s grand finale to be aired nationwide and one grand-prize winning band will receive an exclusive recording session with a top Latin music producer.
“5 gum is designed to ‘Stimulate Your Senses’ and there is no better sensorial experience than music,” said Juan Carlos Dávila, Wrigley’s U.S. Multicultural Marketing Director. “We’re excited to celebrate the popularity of 5 gum with the Latino community by introducing Vive tu Música with 5 as a stage for young, talented artists to reach their potential through music.”
Starting today through March 12, musicians are invited to upload video auditions to www.vivetumusica5.com. From March 21 – April 10, fans will cast votes online to help choose five finalists to perform with Camila at the Barker Hangar in Santa Monica, Calif., on April 30, and compete before a panel of celebrity judges to be named later. LATV, the nation's first bilingual music/entertainment network distributed via digital multicast, will air the concert as part of a television special that will feature a behind-the-scenes look at the winning band.
Fans who vote online will be entered into the Vive tu Música with 5 sweepstakes for chances to win mp3 players, gift cards, free music downloads, and a grand-prize trip for two people to see Camila and the five finalists at the finale.
To celebrate the launch of Vive tu Musica with 5, 5 gum is also partnering with the Hispanic Scholarship Fund, an organization supported by the Wm. Wrigley Jr. Foundation for over 20 years. Five undergraduate and graduate students pursuing higher education in music can apply for the Vive tu Música with 5 Music Grant consisting of five scholarships worth $5,000 for the 2010-2011 school year. More information on applying for this scholarship can be found at http://www.hsf.net.
About Wrigley
Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands - Juicy Fruit®, Wrigley’s Spearmint®, and Altoids® – have heritages stretching back more than a century. Other well-loved brands include Orbit®, Extra®, Starburst®, Doublemint®, Skittles®, Freedent®, Airwaves®, Life Savers®, Eclipse®, and Winterfresh®. Wrigley is headquartered in Chicago, Ill., and operates as a subsidiary of Mars, Incorporated, a private, family-owned company founded in 1911. Mars, Incorporated is one of the world's largest food companies, generating global revenues of $30 billion annually and producing some of the world's leading brands in six segments that include Chocolate, Drinks, Food, Petcare, Symbioscience and Wrigley.
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