As part of its support of the 35th annual Toyota Grand Prix of Long Beach, Mexican beer brand Tecate Light announced today that rock band El Tri will lend their musical talent to the festive atmosphere of the racing event on Friday, April 17. The following night, on Saturday, April 18, the cerveza will partner once again with KROQ-FM to bring the alternative rock sound of Puddle of Mudd to the Tecate Light “Rock-N-Roar” stage located in front of the Performing Arts Center. Adult race ticket holders will be able to attend both events free of charge.
Fronted by Alex Lora, El Tri has become one of the most successful and popular Mexican rock bands around the world since its inception in 1968. In the last 40 years, the group has recorded 37 studio and live albums that have garnered them numerous awards including eight gold records and one platinum album in the U.S. The band is no stranger to the Toyota Grand Prix of Long Beach fans, as they headlined the 2006 “Fiesta Friday” concert to great applause.
“It’s a great honor to have the opportunity to rock out during the Grand Prix of Long Beach once again, especially as the show coincides with our tour celebrating El Tri’s 40th anniversary,” said Lora. “The Tecate Light ‘Fiesta Friday’ concert is the perfect setting for us to share our passion for music with both rock and race enthusiasts in Southern California.”
Known for their distinct, hard rock sound, Puddle of Mudd won acclaim for their 2001 album Come Clean, which sold more than five million copies and catapulted their single, “Blurry,” to No. 5 on the Billboard Top 100. The Kansas City band’s latest effort, Famous, reflects the talent of front man Wesley Scantlin (vocals/guitar), Douglas Ardito (bass), Christian Stone (guitar/vocals) and Ryan Yerdon (drums).
“As the official malt beverage of the Grand Prix of Long Beach for the past eight years, we understand that fans want to get the most out of the race weekend and expect to see a variety of activities that complement and enhance their experience. We feel confident that all of Tecate Light’s efforts, which culminate with the ‘Fiesta Friday’ and ‘Rock-N-Roar’ concerts, will do just that,” said Carlos Boughton, brand director for Tecate and Tecate Light. “This year, we’re proud to connect with adults in one of the brand’s most important markets by bringing top-rate talent such as El Tri and Puddle of Mudd to the Tecate Light stage.”
Among other initiatives leading up to the concerts, Tecate Light will sponsor various promotions at retail accounts on Pine Avenue as part of “Thunder Thursday” (April 16). Furthermore, the Chicas Tecate Light will be available for photo opportunities at the themed cantinas, playas, beer gardens and sports bars where adults 21 and older will be able to enjoy a cold cerveza Tecate or Tecate Light.
Tickets for the 35th annual Toyota Grand Prix of Long Beach are available now at the Grand Prix Ticket Office, Ticketmaster or by calling (888) 82-SPEED. Ticket prices range from $25 for Friday general admission to $125 for three-day reserved seating. For more information on seating, parking, group discounts, one-day tickets, paddock passes, super photo tickets, and the hospitality club, visit www.gplb.com.
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