Female motorcyclists have been the fastest growing demographic in the motorcycle industry since 1990, when women represented just three percent of riders. Today, women represent 23 percent of all motorcyclists Motorcycle Industry Council statistic, and in efforts to encourage this growing trend of women hitting the open road, several Los Angeles dealerships are hosting a local Garage Party event. These Garage Parties are a few of many across the country that will help celebrate National Garage Party Month.
“Garage Parties have encouraged thousands of women to learn to ride over the past few years,” said Leslie Prevish, women’s outreach manager for Harley-Davidson Motor Company. “The events help educate and build confidence for new female riders, and March kicks off the beginning of riding season, so it’s the perfect time to get women involved.”
GARAGE PARTY EVENTS
Garage Party events, hosted by Harley-Davidson dealers since 2005, have been developed specifically for women, creating an intimidation-free zone and an opportunity for female riders in local communities to connect with one another. The events are designed to be both entertaining and educational – covering topics such as a review of the basic motorcycle controls, how to customize a motorcycle’s style and ergonomics, and how to gear up for a ride. During Garage Parties, the attendees are organized into small groups, getting their first taste of the camaraderie that goes along with riding.
Groups visit four informational seminars throughout the event, including:
Motorcycle Orientation: learn the basics of the Harley-Davidson motorcycle model families.
MotorClothes®: discover the differences between riding and non-riding gear.
Customization: learn how to customize a motorcycle to reflect a rider’s personal style and fit any body type using the H-D® Fit Shop™ at participating dealers. The H-D® Fit Shop™ experience illustrates the benefits of tailoring a motorcycle to the rider.
How to Pick-up a Motorcycle: find out how to handle the weight of a motorcycle, including an interactive experience demonstrating how to pick up a dropped motorcycle – for those who are interested in trying it out.
The Los Angeles Garage Parties will take place at the following locations:
Pomona Valley Harley-Davidson
8710 Central Avenue, Montclair, CA 91763
March, 6, 2010
Skip Fordyce Harley-Davidson Sales
7688 Indiana Avenue, Riverside, CA 92504
March, 8, 2010
Harley-Davidson of Anaheim-Fullerton
2635 W Orangethorpe, Fullerton, CA 92833
March 18, 2010
Los Angeles Harley-Davidson
13300 Paramount Blvd., South Gate, CA 90280
March 20, 2010
Orange County Harley-Davidson
8677 Research Drive, Irvine, CA 92618
March 20, 2010
Corona Harley-Davidson Shop
2410 Wardlow Road, Corona, CA 92880
March 23, 2010
Harley-Davidson of Glendale
3717 San Fernando Road, Glendale, CA 91204
March 25, 2010
Quaid Harley-Davidson
25160 Redlands Blvd, Loma Linda, CA 92354
March 30, 2010
As part of National Garage Party Month, the Motor Company is kicking off a sweepstakes that will run March 1 - 31, 2010, where one woman and three of her friends will be rewarded with a spa retreat weekend in Los Angeles to learn to ride with the Rider’s Edge® New Rider Course.
The lucky women will also meet TV wellness expert Jillian Michaels, and get some tips on leading a healthier life. Michaels, who rides a Harley-Davidson V-Rod Muscle and is a life-long motorcycle enthusiast, recently forged a partnership with the Motor Company to encourage more women to participate in the sport. Women can enter the sweepstakes by attending a Garage Party event or online by visiting,
www.h-d.com/garageparty.
Women interested in taking the next step can also visit www.h-d.com/roadmap to access the Harley-Davidson ®Roadmap to Riding online tool. Through several simple milestones, women will get the tips, advice and confidence they need to turn their dream of riding into a reality.
The women-only Harley-Davidson Garage Party events are free for any woman who is looking to take the next step to get behind the handlebars. For more information about Garage Party events or to enter to win the weekend sweepstakes featuring Jillian Michaels, visit
www.harley-davidson.com/garageparty.
About Harley-Davidson Motor Company
Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at
www.harley-davidson.com.
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