The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today announced that it has been selected by Subaru of America, Inc. as one of five charities to participate in its fourth annual ‘Share the Love’ event, now underway.
During the ‘Share the Love’ event – which will run through January 3, 2012 – Subaru will donate $250 for every new Subaru vehicle sold or leased to the customer’s choice of five charities, including the ASPCA. Since 2008, the ASPCA has been the top choice of consumers and has received more than $4 million from the event. This year, Subaru has added a social media component to “Share the Love,” inviting the Facebook community to allocate up to $250,000 by voting for the five charities participating in the event. Facebook users can participate by visiting the "Share the Love Charities" tab on the Subaru of America Facebook page. Within the tab, users are able to select one of the five charities participating in the event and submit their vote for that charity to receive a $1 donation from Subaru.
“Thanks to programs like this, the ASPCA is able to step in and provide assistance to animal welfare groups across the country when they are in need,” Elysia Howard, ASPCA vice president of Marketing & Licensing. “The holiday season already is a very heartwarming time, but we are truly touched by the generosity of the Subaru customers who‘ve helped us continue the life-saving work we do each day.”
"Share the Love is rooted in our commitment to our customers and the causes they care about the most," said Alan Bethke, director, marketing communications, Subaru of America. "We are pleased to continue the program for a fourth year and are excited about the expansion to the Facebook community."
In addition to the ASPCA, customers can choose to support American Forests, the Make-A-Wish Foundation®, Meals On Wheels Association of America and Special Olympics.
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