Endavo launches itsCrunkTV.com

Endavo Delivers "it’s Crunk TV"
—Top Hip-Hop Group Launches On-Demand Music Video Service and Online Community for Fans -

Atlanta, Georgia, Friday, December 18, 2006 – Fans of Hip-Hop superstars Lil Jon and the Eastside Boyz, E-40, and Lil Scrappy can now enjoy exclusive, on-demand music videos from these and other popular artists in DVD-quality, delivered direct to their personal computers, TVs or handheld media players with the launch today of itsCrunkTV.com.
Founded by Hip-Hop presario Vince Phillips — who also co-founded BME Recordings with Lil Jon, Emperor Searcy and Rob McDowell — and operated by Hit Radio and Television LLC (HRT), It’s Crunk TV (www.itscrunktv.com) is an online hip-hop music and lifestyle community that will leverage the popularity of BME Recording artists as well as many other Hip-Hop and Crunk music genre artists and producers who want to contribute to the "Crunk" community by providing content for the service. The basic service will be free to registered members, supported by advertising and premium services and merchandise offered to its’ members.
"We’re launching the first online Hip-Hop music community of its kind to deliver on-demand, DVD-quality videos from our top recording artists and other producers of Hip-Hop entertainment programming to millions of fans," said Vince Phillips, president of Atlanta-based Hit Radio & Television and CEO of BME Recordings. "It’s Crunk TV leverages our market-leading content to a whole new audience and gets us even closer to our existing fan base."
"itsCrunkTV.com will raise the bar on how music fans access and watch their music videos and stay in touch with the Crunk Nation community and lifestyle, as well as provide HRT, their partners and advertisers a viable platform to market their products, increase brand recognition, and connect to fans of this popular music genre in a more direct and interactive environment," said Endavo and I-Media CEO, Paul D. Hamm.
In addition to streaming and on-demand music videos from Hip-Hop’s top artists, itsCrunkTV.com also features "The Daily Grustle" - news from the Hip-Hop and Crunk music community; behind-the-scene video footage of Hip-Hop music and video production; exclusive interviews with artists, concert tour coverage, "Crunk" lifestyle videos, exclusive parties, video games and merchandise.
"With artists such as Lil Jon drawing millions of plays on social websites like MySpace.com," commented Mario J. Pino, Endavo’s VP of Media and Entertainment, "it was a natural evolution to provide a platform for them and other artists and producers to extend their reach globally with a service that provides a direct link to registered fans who want more of the Crunk music lifestyle on-demand."
Fans can visit www.itscrunktv.com today and register free to begin receiving high-quality music videos and entertainment, including exclusive content and offers available only to registered members.
The itsCrunkTV.com community is another Endavo-Powered Community and an exciting addition to the portfolio of broadband entertainment services delivered by Endavo Media & Communications, an I-Media company (OTCBB: IMHI.OB), over its digital broadcast network and using its EnHance™ content delivery solution. Endavo generates monthly revenue for making content deliveries on a per-subscriber basis, as well as online customer support, d-commerce transaction processing and additional service fees.
itsCrunkTV.com uses Endavo’s EnHance solution, which provides a cost-effective and viral method for Website owners to keep users online and coming back to their sites with on-demand video services that are custom designed for their community. EnHance enables content owners to monetize their audiences with a turnkey advertising, subscription or purchase platforms and by increasing their distribution globally to reach any broadband Internet user. EnHance delivers video, audio or any form of digital media directly to end users at a fraction of traditional distribution costs and without the typical hassles of buffering or stuttering streaming video.
About itsCrunkTV.com
Founded by Vince Phillips, one of Hip-Hop music’s most dynamic entrepreneurs, itsCrunkTV.com is the first On-Demand DVD Quality portal for Crunk music fans and features unique, free content to fans of BME Recording artists as well as access to some of the crunkiest, coolest merchandise not found anywhere else. For more information, please visit www.itscrunktv.com.
About Endavo
Endavo Media and Communications, Inc., a subsidiary of I-Media (OTCBB: IMHI.OB), is a leading architect of Internet entertainment and information communities that helps content owners monetize, enable social networking and distribute content to broader audiences with revenue-generating, turn-key solutions a through the Internet, IPTV, broadband TV, and portable handheld consumer electronics. The Company’s new digital broadcast network is providing multiple solutions for distributing digital content and programming directly to online consumers/subscribers through syndicated communities. Today it serves customers in the music, religious, retail, online gaming, health and fitness, film, travel and fashion industries. For more information about Endavo’s products and services, please visit www.endavomedia.com.
About Integrated Media Holdings (I-Media)
I-Media (OTCBB: IMHI.OB) develops, operates and integrates technologies and network infrastructure to form a digital broadcast network and EcoSystem™ for the distribution of entertainment and media services over broadband. For more information, please visit http://www.agoracom.com/ir/imedia and www.i-mediaholdings.com.
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