VOLKSWAGEN SUPPORTS YOUNG ROCKERS THROUGH SPONSORSHIP
OF LITTLE KIDS ROCK
VW to help nonprofit music education program positively affect the lives of interested
and aspiring child musicians
AUBURN HILLS, Mich. – Building upon its rich history of supporting and encouraging an interest in music, Volkswagen of America, Inc. announces it will begin sponsoring Little Kids Rock (LKR), a nonprofit organization that provides free instruments and music lessons for children who attend public schools around the country. The organization helps students learn to play and enjoy music. Through its efforts, LKR has been able to directly affect the lives of over 12,000 students on the East Coast, in California, Louisiana and Tennessee.
The partnership with Little Kids Rock is the latest endeavor into music for Volkswagen in 2006. In October, Volkswagen teamed up with First Act Inc. for a first-of-its-kind musical collaboration that is rocking potential car buyers and creating a whole new segment of players. Through December 31st, any customer that purchases or leases a Volkswagen model from the new 2007 line - including Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible – will receive their own completely customized First Act GarageMaster electric guitar that will play seamlessly through the car’s existing audio system. The 2006 Jetta, Jetta GLI, GTI, Rabbit, New Beetle and New Beetle Convertible will also come with a custom-made First Act GarageMaster guitar. In order to continue to extend its musical efforts into the community, Volkswagen wanted to join forces with a charitable service organization that had music at its core.
"Music has always been a part of the culture at Volkswagen," said Volkswagen's Director of Brand Innovation Kerri Martin. "Volkswagen is thrilled to help support Little Kids Rock to keep music education alive. We recognize the positive impact music makes in children's lives."
Little Kids Rock is well recognized for its work in musician circles and enjoys consistent support from honorary board members including B.B. King, Bonnie Raitt, Joe Satriani and other award-winning and iconic musicians. Volkswagen hopes that the program will continue to grow and expand its services as a result of its support.
“The music education I received at my public school saved my life,” said Joe Satriani. “Those were different times. Today, teachers and schools need our help to meet the challenges, and real costs of providing a well-balanced education. Little Kids Rock can really make a difference. I'm thrilled to be part of this great organization and to learn that VW has decided to support our cause.”
For more information about Volkswagen and music, visit www.V-dubsrock.com.
Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, Touareg and Phaeton through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at vw.com.
About Little Kids Rock
Little Kids Rock (LKR) is a nonprofit organization that restores and revitalizes music education. Music classes are disappearing at an alarming rate at public schools across the nation. Little Kids Rock is working hard to reverse this trend by providing free instruments and music lessons for public school children. To date, LKR has served more than 12,000 students in NJ, NY, CA, LA and TN. In the Bay Area, Little Kids Rock serves students in San Francisco, Berkeley, Oakland, Richmond, Santa Rosa and Clear Lake. For more information about Little Kids Rock, visit www.littlekidsrock.org.