Monday, October 22, 2007

Duraflame to launch sweepstakes Nov. 1

Duraflame, Inc., maker of the new bio-wax firelogs, is debuting the “Get Stoked to Go Green” Sweepstakes. The sweepstakes will launch November 1 and run through December 31, 2007.

Entrants in the sweepstakes will be eligible to win an in-home consultation with green design expert Linda Woodrum of HGTV. The winner will also receive $20,000 to help make their eco-friendly home a reality.

Entry forms for the sweepstakes can be found at www.duraflame.com and the drawing will be promoted via both Duraflame.com and HGTV.com and on HGTV.

Each entrant will receive a downloadable coupon for $6 off the purchase of two cases of any type of duraflame™ firelogs, a low emission alternative to cordwood. Recently, Duraflame, Inc. made their products even greener by eliminating the use of petroleum wax and switching to an all-natural, renewable bio-wax formula in their manufacturing process.

“There are so many ways for people to be greener in their lives and in their homes, from big ways to little ways,” said Woodrum, the HGTV Dream Home GiveawaySM interior designer. “Being conscious about what is burning in the fireplace is one step to being greener. Duraflame’s new logs offer a cleaner, greener alternative to wood.”

Woodrum’s other green decorating tips for the home range from making sure all light bulbs have been switched to compact fluorescents to reducing the amount of dirt being tracked in. Woodrum offers a full list of green decorating tips, such as:

Replace light bulbs. Switch all light bulbs from incandescent to compact fluorescents; and try a silk or line diffuser to make the energy efficient bulbs appear softer.

Use “green” paint. A number of major paint companies now offer products that are non-toxic and eco-friendly.

When buying new furniture, look for “green” fabrics. There are even eco-friendly fabric slip covers for a low cost option. Washable linen or cotton and linen blends work well with most decorating schemes and can be easily cleaned using non-toxic products.

Make the most of natural light. Depending on the season and time of day, adequately let in (or block out) natural light. Cover windows with blinds, shades or drapes that can be easily adjusted. Sunlight pouring through your windows during the summer months is a big no-no, but making sure as much of that same light gets in during winter afternoons is another story.

Make sure the dirt stays outside. Cutting down the amount of dirt tracked into a home can be very green. It reduces the need to use cleaning products and cuts down on vacuuming. Provide a chair and storage space (think cubbies) by the door where friends and family can leave their shoes.

Enjoy a clean burning fire. If you like to enjoy nights in front of the fire, think about what you’re burning and what it’s putting into the neighborhood. Using Duraflame’s new bio-wax firelogs in a fireplace instead of cordwood can reduce emissions by approximately 80 percent.

“We’re excited to partner with Linda to get the word out about our new products,” said Chris Caron, vice president of brand development at Duraflame. “After over 30 years of using petroleum based wax in our products, we’ve switched to bio-wax; this change has led to not only a cleaner product, but also one that burns better. It’s being very well received.”

ABOUT DURAFLAME
Duraflame, Inc. is America's firelog brand leader. Headquartered in Stockton, Calif., Duraflame is a privately held, family-owned company that has been in business for more than 30 years. The company produces and distributes firelogs, fire starters, fireplace accessories, barbecue and outdoor products. More information about Duraflame and its complete product line can be found at www.duraflame.com.

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