AIR NEW ZEALAND TO HOLD L.A. CASTING CALL FOR CRANIAL BILLBOARDS TO advertise life-changing JOURNEYS DOWN UNDER
WHO: Air New Zealand invites Southern California residents to be considered as one its 30 cranial billboards.
WHAT: Air New Zealand will hold a casting call to select 30 adults (18+) to serve as walking billboards. The selected winners will have their heads shaved and branded with a temporary henna tattoo. The tattoo will be visible for approximately two weeks and read “Need a change? Head down to New Zealand. www.airnewzealand.com”. The message reflects Air New Zealand’s current “Depart a Californian, Return a Kiwi” advertising campaign communicating the potential for a life-change.
Each cranial billboard winner will win a cash prize of $777 or an economy roundtrip ticket to New Zealand. Select cranial billboards will fly on a major airline competitor between Los Angeles and San Francisco, encouraging busy travellers to explore their need for change by heading down to New Zealand.
WHEN: Sunday, Oct. 26, 2008 – Noon to 3:00 p.m. Applications will be accepted from noon – 1:00 p.m. Winners will be selected, shaved and tattooed beginning at 1:00 p.m.
WHERE: Greenway Melrose Trading Post
Located in the Parking Lot at Fairfax High School
(Corner of Melrose and Fairfax)
7850 Melrose Avenue
Los Angeles, CA 90036
WHY: Gas prices, the economy, the bank situation, the housing market, and the dynamic election are leaving many Californians with a need for change. Air New Zealand encourages people to take a trip to New Zealand and have the experience of a lifetime.
The airline’s “Depart a Californian. Return a Kiwi” advertising campaign creatively illustrates a juxtaposition of before and after images of life-changing journeys. Air New Zealand hopes to convey a personal message by using people to communicate one-on-one about the potential for a life-change.
A cranial billboard will turn heads and speak directly to the person behind him/her, inspiring dialog about the need for a life-changing journey to New Zealand.
During the campaign, Californians can enter a sweepstakes to win a life-changing journey for two to New Zealand and/or book a journey at www.airnewzealand.com.
ADMISSION: Free to media and casting call applicants. Applicants must be willing to shave their head and receive a temporary tattoo if selected. There is a $2 entrance fee to the Greenway Melrose Trading Post for others.
For additional information, including terms and conditions, visit www.airnewzealand.com.