Friday, November 27, 2009

Rock-A-Thon today to benefit Child's Play

The sun will have rotated on its axis more than three times, nearly 1.4 million babies will have been born worldwide and most Americans will have almost worked a full week by the time Ciji Thorton and Freddie Wong of Los Angeles, Calif., along with 14 other gamers, will have played Rock Band™ for 90 hours straight in their quest to become the Guinness World Record-holder (Gamer’s Edition) for the Longest Relay Rock Band concert – all while raising money for Child’s Play charity.

The event, known as The Rock-A-Thon powered by Energizer® Advanced Lithium, will begin on Black Friday, Nov. 27 at 12:05 a.m., when the first set of Rock Band™ players take the stage at the Sports Bar at Meridian in Houston, Texas for the 90-hour marathon. Thorton and Wong will join the ranks of some of the biggest names in the gaming industry, including Robert Paz, a.k.a. Prod1gy X. They’re playing in hopes of not only setting the world record but also raising $100,000 for Child’s Play.

“We are excited to have some of the most-renowned video gamers playing alongside us as we try to set the Guinness World Record for the Longest Relay Rock Band concert,” said Paul Slawinski, President and Co-Founder of The Rock-A-Thon. “We hope people come out to watch the action and to help raise money for Child’s Play.”

For every fan that attends the epic 90-hour charity concert, Energizer, The Rock-A-Thon’s presenting sponsor, will donate $1 to Child’s Play, up to $5,000. Child’s Play is a community-based charity grown and nurtured from the game culture and industry. The charity donates toys, video games, books and cash for sick kids in children’s hospitals across North America.

“Now more than ever, charities are in need assistance, so we are thrilled to power The Rock-A-Thon and help raise money for Child’s Play,” said Jim Olsen, Vice President of Marketing, North America for Energizer. “Our Energizer® Advanced Lithium batteries will allow for hours and hours of uninterrupted game play, helping The Rock-A-Thon rockers raise money and reach their record.”

Energizer® Advanced Lithium batteries provide 20 additional hours* of continuous playing time in wireless gaming accessories. In addition to offering long-lasting power, Energizer® Advanced Lithium has a shelf life of 10 years and weighs 33 percent less than an ordinary alkaline battery. The entire 100-hour performance will be streamed live at

Going for the Record
The Rock-A-Thon members will be setting the first world record for the Longest Relay Rock Band concert. The event will kick-off with four of the 16 Rock-A-Thon members playing a seven-song set. After the opening set, the group will play in 50-song shifts of four people – one vocalist, one guitarist, one bassist, one drummer – plus two additional people for The Beatles™: Rock Band™ songs (which require three-part harmony in addition to the instruments). All songs will be played on the “expert setting.” After the full 90 hours is complete, The Rock-A-Thon members will have played more than 1,050 songs.

The event will be recorded and documented for submission to Twin Galaxies, the World’s official scorekeepers of video gaming records, according to Guinness World Records.

In addition to the donation made by Energizer, The Rock-A-Thon will be selling official “The Rock-A-Thon” t-shirts for $25 and raffle tickets for prizes like a year’s worth of Energizer® Advanced Lithium batteries. All proceeds will benefit Child’s Play. The event is free and open to the public.

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