Wednesday, October 27, 2010

KFC launches Halloween contest

Need a Halloween costume idea that’s “So Good?” KFC, the restaurant chain that launched the sweet and savory Doublicious sandwich earlier this year, has a recipe for a costume idea with a potential tasty prize. As part of its year-long campaign to celebrate founder Colonel Harland Sanders’ life and legacy, the chain is issuing a national challenge to dress as the Colonel’s Doublicious Double for Halloween. One of the lucky doubles will win the best treat of all – free KFC Doublicious sandwiches for life.

“Colonel Sanders in his iconic white suit is one of the most enduring images of American history,” said John Cywinski, Chief Marketing and Food Innovation Officer for KFC. “As we mark the 120th anniversary of the Colonel’s birth, we’re calling on KFC fans to help celebrate this American icon by donning ‘his suit’ this Halloween.”

KFC is asking wannabe Colonel doubles to upload a photo of themselves in their white suit, black string tie and goatee to, where they can find the official rules, or send them via e-mail to

The contest is open to adults, children of all ages, pets, and even national newscasters in the United States.

Entries will be judged on creativity, likeness to Colonel Sanders and relevancy to the brand.

One “Doublicious double” will win the treat of a lifetime – free KFC Doublicious sandwiches for life and the chance to be outfitted in a more official Colonel’s suit for next year’s Halloween celebration.

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