Know What, new city guide app, launches

New iPhone App Know What, a hyper-curated city guide, features essentials
for urban discovery

WHAT: Launch of Know What, the first iPhone App from Escape Apps

WHERE: Available from the iTunes Store, info at http://knowwhatapp.com

WHO: Know What features contributions from in-the-know urban experts,
bloggers and non-profits, including Esotouric, LA Conservancy, BoingBoing,
SF Heritage, Francesca Lia Block, LA Bizarro, Gustavo Arellano, Gary Singh,
Caroline on Crack, Deep End Dining, Food GPS, LA Freewalls, Vegansaurus and
more.

COST: The basic Know What Essentials App featuring hundreds of destinations
in LA and the SF Bay Area is $2.99. Buy additional curated guides within the
App for $1.99-$3.99

Some of our country's smartest, most creative people and
websites have come together in the new iPhone app Know What to share their
favorite things and places. The app is a new type of hyper-curated city
guide helping people get the most out of everyday life. Know What is
available today in the iPhone app store.

Covering the greater Los Angeles and San Francisco Bay areas, Know What
taps:

€ Voices of groundbreaking websites like boingboing.net,
sfgirlbybay.com and vegansaurus.com
€ Brilliantly creative people like Weetzie Bat author Francesca
Lia Block, OC Weekly editor Gustavo Arellano, and author and lifestyle
blogger Rebecca Woolf
€ Mission-driven non-profits like the LA Conservancy, SF Heritage
and the San Francisco Planning and Urban Research Association (SPUR)
€ Purveyors of rare and vital information like Esotouric,
Thinkwalks and LA Bizarro, the best selling guide to LA's absurd underbelly

The result? An app with well over 1,000 amazing places in these two cities
alone ­ all from people audiences trust. Each places comes with a detailed
review / insider tips, beautiful photos, addresses, phone numbers and
turn-by-turn directions. See the complete list of contributors below.

"You know how it goes: 'What should we do tonight?' or 'Where should I eat
lunch?' or 'Why does everything in San Jose suck?'" asked Ben Adair, Know
What editor-in-chief. "Those games are over. Done."

All the content in Know What is dynamically updated, ensuring users stay
current and in the know. Nothing is crowd sourced. There's no sponsored
content, no undercover ads masquerading as truth.

"There's stuff in here that you literally cannot find on the internet," said
Adair. "And every single thing is awesome. It's like a nuclear bomb went off
and blew up all the suck." He added, wistfully: "If only it was gone in real
life too."

How it works:

Download Know What from the iPhone app store for less than the cost of a
latté and gain immediate access to the Know What Essentials ­ for each city,
200 top recommended restaurants, bars, hikes, cultural spots, secret
locations and more. Then, add even more places to your map by purchasing
add-on collections. Add what you like or collect them all ­ almost 1,300 top
spots at launch, with more added every month.

New York, Chicago, Boston, Seattle and Portland are just a few of the cities
coming in the first half of 2012.

"Know What is really the ultimate insider's guide to our cities," said
Adair. "The app is great for anyone ­ locals and visitors alike ­ who wants
to find the best things around them at any given moment."

Know What contributors:

Know What is launching with dozens of contributors covering the greater Los
Angeles and San Francisco Bay areas. The app bucks the trend of sticking it
to content providers by forming meaningful content partnerships that share
the success of the app.

The complete list of contributors is below. Visit http://knowwhatapp.com for
more information.

Los Angeles:

€ Aileen Holmes, local artist: OC: Sooo Not the Land of Bland
€ Caroline on Crack, carolineoncrack.com: Drink Here: LA¹s Best
Craft Beer and Cocktail Bars
€ Eddie Lin, deependdining.com: Deep End Dining
€ Esotouric, tour company: Charles Bukowski's LA and On the Trail
of the Black Dahlia
€ Francesca Lia Block, author: LA's Dangerous Angels
€ Gustavo Arellano, columnist, editor, OC Weekly: The Best OC
Restaurants!
€ Jessica Ritz, tastertots.com: Discerning Dining for Accompanied
Adults
€ Joshua Lurie, foodgps.com: Global Eats: Southern California;
Prized Pig, LA¹s Best Pork Dishes
€ LA Bizarro, bestselling guidebook: 50 Ways to Lose Your Mind
€ LA Freewalls, street art collective: The Biggest Street Art
Gallery in the World
€ Los Angeles Conservancy: Top 50 of 60s Architecture
€ Mark Frauenfelder, co-founder boingboing.net: Unicorns,
Carnivorous Plants and Other Angelenos I¹ve Known and Loved
€ Modern Hiker, modernhiker.com: LA¹s Best Hikes
€ Raina Lee, author: Karaoke Domination
€ Rebecca Woolf, girlsgonechild.net: Fashion & Fun (for You &
Your Fam)

San Francisco:

€ Burrito Eater, burritoeater.com: San Francisco¹s Top 30
Taquerias
€ Camper English, Alcademics.com: The City¹s Best Cocktail Spots
€ Carolyn Jung, foodgal.com: Ultimate Guide to Bay Area Dining
€ Catherine Weis, Local Social: Oakland's Creative Renaissance
€ Gary Singh, San Jose Metro columnist: Things in San Jose that
Don¹t Suck
€ Joshua Lurie, foodgps.com: Global Eats: The Bay Area
€ San Francisco Planning and Urban Research Association: SF's
Secret Parks and Hidden Oases
€ SF Hertiage: Essential SF: The City¹s Architectural Icons; The
Building Blocks of Auto Row and Pacific Heights: The Epicenter of Old San
Francisco
€ Thinkwalks, ThinkWalks.org: Everything Explained and Local
Nerd!
€ Vegansaurus.com: The Best Food in the Bay Area as Picked by
Genius Experts
€ Victoria Smith, sfgirlbybay.com: Sfgirlbybay¹s Bohemian Modern
San Francisco
€ White Walls: San Francisco Street Art


About Escape Apps, LLC: Escape Apps makes high-quality smart phone apps with
one sole purpose ­ to get you to look up, put your phone down and experience
this incredible world we live in. Brothers and co-founders Ben and John
Adair bring over 20 years in media and technology experience, alongside a
love of travel, mystery and the unknown, to a company seeking to redefine
how users interact with their world. Our goals are ­ adventures, new
experiences, good times, and more, better friends. More information at
http://escapeapps.com/