David Lynch Foundation Music (DLFMusic) was founded by the iconic filmmaker in 2010 to raise money, through the sale of exclusive, donated music from favorite artists, to teach the stress-reducing Transcendental Meditation® technique to soldiers with PTSD, at-risk youth, and women and girls who suffer from violence and abuse.
Tom Waits, Iggy Pop, Maroon 5, Peter Gabriel, and other top musicians added their names and their work to the cause. The first product transferring to TMusic™ is “Music That Changes the World,” a compilation of songs from these and other world-renowned musical artists. Released online as “Download for Good” in 2011 and followed by a Special Limited Edition vinyl box set that was released this April, both releases were met with overwhelming support in the public and press, including recent appearances by Moby on The Tonight Show with Jay Leno and Donovan on The Conan O’Brien Show.
Now, two years later, the label is growing fast, changing its title, and forming its own charity, now called Transcendental Music™ (TMusic™) label.
“With growth comes change,” says Jason P. Rothberg, the passionate leader behind the launch of a charity-based record label. “As we grew it became apparent to David Lynch and others that a more universal name better reflected our unified goals.”
Rothberg also announced the new management team, which includes communications director Elizabeth Freund, who helped start original label; partnership director Kate Dohring, who has been integral part of creating new partnerships, such as the “Walk-a-Mile initiative (see below); and a powerful and rapidly expanding group of advisors who will work to protect the original intention of the endeavor, led by David Lynch, along with Bob Roth and Chris Busch of the David Lynch Foundation, and David Saltz, Television Executive Producer at ABC/ESPN with a long time relationship with Apple and The Beatles Love show.
Of the new label, Saltz said, “As a friend to the David Lynch Foundation it was easy for me to support any fundraising efforts on their behalf, but the idea of a charity record label was something I could see as the ‘fishing pole’ needed for any charity. Giving nonprofits the tools to create a sustainable solution, while giving intrinsic value to music and encouraging the masses to pay for downloads for a great and important cause promoting meditations in schools.”
In addition TMusic’s debut release, “Music That Changes The World” will be distributed digitally to over 100 aggregates by the record label of Favored Nations guitar icon, Steve Vai. Vai is a longtime meditator and friend of the David Lynch Foundation.
"We at Favored Nations feel grateful to be able to assist the DLF label in distributing their compilations of music that will help raise the awareness of the foundation and it's vital contribution,” said Vai. “Meditation is perhaps the most important thing we can do in our life. Through it we can find the balance we need to address all lives challenges with sound emotional equilibrium. What the DLF foundation is doing is of the greatest value to an individual and society as a whole. It's the forward thinking we need to raise the awareness of humanity and change the quality of life on our planet.”
Rothberg said that the Transcendental Music™ label will be very busy in the next few months. “We are re-launching our online profiles and public imagery, continuing to distribute the ‘Music That Changes the World’ special limited edition box set (available at www.speciallimitededitionboxset.com), and taking part in ‘Walk-a-Mile’ as an invited participant by U.S. First Lady Michelle Obama and U.S. Secretary of State Hillary Clinton to serve as the musical wing of the campaign,” Rothberg was pleased to announce, with several other projects and initiatives on the horizon, “which will be announced next month.”