Truly Indie, VICE Film, and Snoopadelic Films present REINCARNATED, opening March 15, 2013 at the Laemmle Monica 4-Plex in Santa Monica.
“They want me to rap, but I don’t wanna rap. I’ve been on the top ever since I’ve been in. I got rap songs that will never die. What else can I do in the rap world?”
Thus Calvin Broadus, Jr., the artist formerly known as Snoop Dogg is rechristened Berhane (“The Light”) and adopts the majestic new music-world moniker “Snoop Lion.” In this close up documentary by Vice Films global editor and director Andy Capper, we follow Snoop on his month-long pilgrimage to Jamaica as he embarks on “a journey of reincarnation of self” that is equal parts career reinvention and spiritual reawakening.
Intending to leave his rap career behind him, Snoop partners with wunderkind producer Diplo to make a reggae record titled Reincarnated. As the elders of the Niyabinghi community share with him the importance of peace, oneness with nature and brotherhood, these experiences are manifested in the recording studio. Delving into the legacy of Rastafari music culture, Snoop visits Trench Town, the birthplace of reggae and one-time stomping grounds of luminaries Peter Tosh, Bob Marley, and the still-living Bunny Wailer. Reliving his own genesis as a young rapper in Long Beach, California while touring Trench Town’s lively streets, Snoop connects to the community in a profound way. And when Snoop meets (and smokes) with Wailer in his home above the hills above Kingston, the living reggae legend dubs him “a lion!”
This is an extraordinary look at a Snoop in transition—trading violence for peace, replacing “Murder Was The Case” with “No Guns Allowed”—REINCARNATED shows the Dogg becoming the lion he feels he was destined to be.
The film’s running time is 96 minutes; it is not rated R.
Engagement begins Friday, March 15, 2013
Laemmle Monica 4-Plex, 1332 2nd St., Santa Monica (310) 394-9744