Hard Rock global tour to kick off with Aerosmith & contest

HARD ROCK INTERNATIONAL ANNOUNCES KICK-OFF OF 2007 AMBASSADORS OF ROCK TOUR

Aerosmith to Headline First Concert in Worldwide Series

Legendary rock group Aerosmith has announced plans for one of the U.K.’s most-anticipated concert events and the kick-off to Hard Rock International’s 2007 Ambassadors of Rock Tour. The band made a special appearance at the famous Hard Rock Cafe London this week to announce that Aerosmith will headline Hard Rock Presents Hyde Park Calling in June – the first concert of Hard Rock’s second annual Ambassadors of Rock Tour, a global concert series featuring top artists and bands, benefiting charities worldwide.

Last summer, London’s Hyde Park enjoyed two unforgettable days of timeless music, as The Who and Roger Waters headlined the first shows of Hard Rock’s inaugural Ambassadors of Rock Tour.

Hard Rock Presents Hyde Park Calling 2007 will be held on Saturday, June 23rd and Sunday, June 24th, 2007, and will feature two stages and more than a dozen artists. Aerosmith, in the midst of the band’s first European tour in more than a decade, will headline the Sunday show.
“Hard Rock is thrilled to be the presenting partner for Hyde Park Calling, and we are delighted to announce that one of the world’s greatest rock bands – Aerosmith – will be our headlining act,” said Hamish Dodds, president and CEO, Hard Rock International. “Ambassadors of Rock is a truly global promotion that helps bring together Hard Rock Cafes, Hotels and Casinos worldwide through the universal language of rock.”

Pack Your Bags and Get A Passport!
Once again, as part of the global celebration, one lucky consumer and their guest will have the chance to live the life of a rock star, traveling the world to Hard Rock’s Ambassadors of Rock concerts. In addition to the kick-off event in London, the Ambassadors of Rock Tour will include shows featuring top artists in Dubai; New York; Las Vegas; Hollywood, Florida; Mexico City; Caracas; Buenos Aires; Singapore; Tokyo; and Osaka. Concert details and additional events will be announced this spring. Last year, grand-prize winner Alison Swengel from Altamonte Springs, Fla. logged thousands of frequent flyer miles taking in eight shows around the world. Consumers will be able to enter the sweepstakes via www.hardrock.com.

Hard Rock Presents Hyde Park Calling

Hyde Park Calling, a two-day festival being held on June 23rd and 24th, will be one of London’s premier music events, with more than a dozen top bands performing on two stages.
On June 24th, timeless rock legend Aerosmith will take the stage. Additional artists will be announced and tickets for the festival are available at www.hydeparkcalling.co.uk.

In addition to renowned bands and an on-site Hard Rock Cafe, the festival will include a market area, performance art, a healing area and a “chill out” zone.

Philanthropy will also be an important part of Hard Rock’s global tour, as each Ambassador of Rock event will benefit a local charity, including a V.I.P. party at Hard Rock Cafe London benefiting the Nordoff-Robbins Foundation.

About Hard Rock International

With 124 high-energy Hard Rock Cafes, seven Hotel & Casinos and one stand-alone Casino in 46 countries, Hard Rock International is one of the world's most globally-recognized brands.

Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit www.hardrock.com.