Levi's® Brand and The FADER magazine have announced the return of The Levi's® / FADER FORT, a venue for the best in emerging music to take place in Austin from March 12th - 15th. Acts performing this year include Saul Williams, Birdmonster, Santogold, The Kills and Does It Offend You, Yeah? (a full line-up is forthcoming).
Located on East 4th Street in the center of downtown Austin, this is the seventh year that Levi's® has partnered with The FADER in Austin. In past years, the Levi's® /FADER space in Austin has gained a strong reputation as the showcase for the best in today's music, as well being a hassle-free retreat for festival goers--morning, noon and late-night.
Designed as a haven for musicians looking to relax, the VIP areas are places where top acts and artists unwind. Jeff Leeds of the New York Times called last years Levi's® /FADER Fort "One of the most comfortable places to hear music."
In addition, Guitar Center will be providing all bands visiting the Levi's Fader Fort with an onsite professional guitar tech: the Guitar Center Axe-Smith. This is a 100% free service for musicians-- from complete set-ups and minor repairs to intonation and truss-rod adjustments.
Additional sponsors this year Include Ray Ban, Puma, Sparks, Bass and Southern Comfort.
Through bringing a unique and vast array of musical performers and entertainers to the festival in past years, the Levi's brand and The FADER have acquired a strong reputation for presiding over the "it" place to be. Past years have boasted performances by Amy Winehouse, Redman, Feist, The Good, The Bad And The Queen, The Decemberists, Ghostface, Snow Patrol, The Meat Puppets, The Fratellis, Lady Sovereign, Twilight Singers, Gomez, Lupe Fiasco, Secret Machines, MIA, Dirty Pretty Things, Paul Wall, The Brian Jonestown Massacre, Badly Drawn Boy, Charlatans UK and The Eagles Of Death Metal.
About The FADER
Founded by Rob Stone and Jon Cohen, The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the mainstream to the heart of the underground. The FADER was also the first publication in history to be released on iTunes, and in 2007 was named one of iTunes' best classic audio podcasts of the year. The FADER is the authority on what's next.
ABOUT LEVI'S AND MUSIC
Throughout its history, Levi's has been literally 'joined at the hip' with rock and roll. From Eddie Cochran and Elvis to the Rolling Stones and The Clash, Levi's has been a part of almost every rock and roll wardrobe. Levi's has a rich history in supporting both established and emerging musical talent, by partnering with a diverse selection of artists- from the Rolling Stones, Jamiroquai, Lauryn Hill, Christina Aguilera and Destiny's Child, to critical darlings AIR, Phantom Planet and the White Stripes. In 2001 Levi's created the INLAND INVASION, an 'Iconic Convergence' of rock- reuniting seminal punk band the Sex Pistols on the same stage with then newcomers Blink 182. "
Levi's® role in music is to equip young people to create, perform and experience music that delivers cultural impact." - Sheri Timmons, Levi's
About Levi Strauss & Co.
Invented in 1873 by Levi Strauss, Levi's® Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans product in the history of apparel. Levi's® Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through jeanswear innovation. Levi Strauss & Co. has been leading innovation for more than 150 years. For more information about the Levi's® brand, its products and the Levi's Stores, visit www.levi.com