Everlast to release new video

Love these guys! ~M

"Folsom Prison Blues," the video of the new single from multi-platinum Grammy winner Everlast’s upcoming album, Love, War and the Ghost of Whitey Ford, will be the first major artist clip to premiere on Crackle, Inc. (www.crackle.com), Sony Pictures Entertainment’s multi-platform video entertainment network, available on the Internet, in the living room and on devices.

The video of the Johnny Cash song will begin airing July 7 through 14. Love, War and the Ghost of Whitey Ford is scheduled for release on Sept. 23 on Everlast’s own Martyr Inc. label and TRP Records, in a partnership with Hickory Records, an imprint of Sony/ATV Music Publishing.

“We’re thrilled to launch Everlast’s highly anticipated new music video on Crackle,” said Crackle GM Jonathan Shambroom. “This launch marks the site's first major artist music video debut on the site, and we're excited to bring yet another new form of entertainment to our viewers. Our audience expects the newest, hottest high-quality content, and we're confident Everlast’s video will live up to their expectations.”

“Letters Home from the Garden of Stone,” the controversial first single from the Everlast album told from the point-of-view of a soldier on the Iraqi battlefield questioning the war, received airplay on such prominent stations as WXDX Pittsburgh, WBCN Boston and WJBX Ft. Myers, FL. It was made available as a free download from http://www.theofficialeverlast.com last December.

“The sound is totally different than anything I’ve ever done,” says Everlast, who recorded his first solo album in 1988 with Ice-T before busting out a platinum album with the group House of Pain and its iconic 1992 hit, “Jump Around.” “I’ve been making albums long enough to know nothing is guaranteed. But I’ve got a feeling in my bones that I don’t get very often and I like it.”

Love, War and the Ghost of Whitey Ford was co-produced by Everlast with his longtime partner Keefus Ciancia, whose credits include T-Bone Burnett, and is the logical sequel to his 1998 solo breakthrough, Whitey Ford Sings the Blues, an eclectic mix of rock, blues, country, pop and hip-hop, which cracked the Billboard Top 10 and sold more than 2 million on the strength of its crossover Top 40 hit, “What It’s Like.”

The following year, Everlast’s collaboration with rock legend Carlos Santana, “Put Your Lights On,” earned him a Grammy for Best Rock Performance by a Duo or Group with Vocal. His last two albums were the critically acclaimed Eat at Whitey’s (2000) and White Trash Beautiful (2004).

More recently, Everlast was recruited by Nancy Miller, creator and executive producer for the TNT series Saving Grace, starring Holly Hunter, to create the theme song for the show. He also wrote and produced the country song “My Medicine,” for a duet performed by Willie Nelson and Snoop Dogg.