Adult Swim is exposing fans and music lovers to hip-hop straight out of Johannesburg, South Africa in the comfort of their own country.
African Swim is a collection of some of the most innovative contemporary African hip-hop music, compiling 15 tracks from some of South Africa’s most popular hip-hop artists. African Swim is Adult Swim’s latest free album that will be available for download at www.adults wim.com, beginning Monday, Oct. 20.
Adult Swim travelled to Africa to hand pick songs for African Swim and to meet featured artists like Jozi, Gumshev and Maggz face-to-face. African Swim will also feature interviews and performances that will be available for view at adultswim.com that will highlight the inspiration and talent behind the innovative music. In addition, there will be a free gameplay demo and an exclusive inside look at the making of the highly anticipated first-person shooter game Ubisoft’s Far Cry® 2, also set in Africa and scheduled to release October 21, 2008.
“Adult Swim is constantly on the lookout for great new music, and this year we jumped at the chance to introduce our fans to a music sampling from Africa where hip-hop is a vital force and a growing genre of music. African Swim is a collection of the best songs that we brought back from the Motherland,” said African Swim creative director Jason DeMarco.
Jason DeMarco has been at the forefront of Adult Swim’s free online albums, like Warm and Scratchy, Chocolate Swim and Ghostly Swim. DeMarco is also creative director of promotions for both Adult Swim and Cartoon Network and A&R for Williams St. Records.
Adult Swim has been a consistent supporter of hip-hop, collaborating with artists like Dangerdoom, Killer Mike, David Banner and Schooly D over the years. Adult Swim has put itself in the midst of forward thinking music and enthusiastically supports innovative and unknown artists from a wide range of music genres from indie rock to electronica. The late-night network first featured music from a variety of unknown artists on-air, then began promoting the music online and, eventually, through their in-house Williams St. Records label.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year, Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated and live action comedy and action series for young adults. Airing overnight 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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